Have a booming business with more customers than you could ever possibly services, then stop reading now – this article is not for you.
I’m assuming that since you’re still with me, you are not now swimming in more money you can spend in a lifetime. So let’s talk about how to get more customers in the door.
When it comes to being a business owner, most business owners rather proficient at what it does business. If you own a landscaping company, you are probably pretty bed Landscaper. If you have roofing services, you’re probably pretty good at roofing houses.
But being a business owner does not make you an expert in defacto marketing company. In fact, many business owners almost lowsy it.
That’s why I usually recommend hiring a marketing consultant. Just like plumber be good to do plumbing, marketing consultant is usually pretty damn good market and can quickly see ways for your business to do more.
key here is to hire * independent * marketing consultant . The guy who calls you to sell you space in the yellow pages – not marketing consultant (these are called dealers, a noble profession, but not the same). The same applies to cable company representative who wants you to buy a 30-second commercial -. Salesman, not consultant
Find adviser who is not tied to one direction and they’ll be able to see where the opportunities are for your business. For example, instead of telling you to buy more ads on the radio, they can help you rework campaign to be effective.
Another example would be Internet and local business owners are some of the worst offenders in making * terrible * websites. Oh, and just because you have a good look and aesthetically pleasing website does not mean your good. Instead, the real litmus test is if the website really gets into paying customers.
Again, a good marketing consultant can look at your site and how it ranks in search engines and develop a strategy to make it much more effective.