I love it when business owners to ask me questions about how to get their name out there in the market. How can I brand my company? How can I get my picture out there?
First of all, this is a question you want to ask?
Would you rather everyone knows your company name or would you rather increase profits?
Would you rather everyone knows your company name or people get encouraged to come to you and beg to do business with you?
The quality of the questions you ask influence the answers you will find.
If you want people to know the name of your company, your focus is on branding or advertising. This is very expensive and very ineffective way to market your business. This is a great way to throw your money away.
This is a traditional marketing. It’s the tell-based marketing.
Tell-based marketing for me is the quickest way to go broke.
For example, there is a company that manufactures a very popular soft drinks. They spend a lot of money to remind me that they are. Every now and then they update their label so I can take them back.
But it is a waste of money. I hate soft drink products. I prefer to drink radioactive water tap and drinking soda them.
They are well to get their name out there business. But they are not successful in encouraging me to buy their product. I know about the eruption but I will not buy it and I will not drink it.
People do not care about your name. They care only about finding solutions to their problems.
A better use of time and money to focus on offering solutions to people’s problems instead of focusing image.
Also marketing goals is not to win a popularity contest. The aim is to persuade people to take action -. Buy your product or service
Flood Light vs. laser
Image-based marketing, which is what you’re talking about when you ask “how to get your company name out there” is like a floodlight.
You are spread all among the sites that do not require light.
You try to tell everyone who can fog a mirror you are.
You advertise anywhere and everywhere.
You’re marketing to people who have no interest or need for the product /service.
You’re also waste a lot of money.
Ask-based marketing along with direct marketing is like a laser beam. It is very targeted.
goal is to target those who are interested in your product / service.
Do not try to tell everyone that you are. Instead, focus on telling them that are in the market you have to offer.
What to do
Here is the simplest and most cost-effective way to get your company name out there
1. Identify your target market. Describe your ideal customer.
2. Create a dialogue with the ideal customer. Run Ask Campaign. Give survey. Find out what they want.
3. Create a product based on what you learn from your discussion.
4. Create compelling offers to market the product.
5. Selling the product to them that you have an ongoing conversation.
Note :. The easiest way to create a compelling offer is to first run the Ask Campaign to find out what your market wants. Then use the language that they gave you the Ask campaign to create compelling offers. You then give them what they told you they wanted and you are telling them that using their own language. It’s very compelling.
If you lead with your company name and business motto and your business card, they will ignore you.
Instead, focus on creating discussion and problem solving.
If the marketing ways that you can provide a specific solution to give their problems / pain, they will be motivated to find your name and they will find you, even if they have to drive past the 10 competitors.