Business Strategy – Planning Ahead For Your Future


The need for having an adequate business strategy cannot be understated, for it can determine the success or failure of a business. It is vital to know how your business stacks up to competitors in your field and should be addressed first when setting up a strategy. If your business is niche-modeled, it is necessary to determine how you want to see your business evolving through time, as well as accounting for the potential markets you may deal with.

siness strategy should consider several different factors, including what markets you’ll be dealing with, who your competitors are, what you need to compete in the market, what environmental factors are involved, and what is expected of you. It may be beneficial to first break down each category into things that you can control, and things that you cannot. For instance, some companies are able to relocate or take an active role in recruiting new personnel if needed, while others are unable to do so.

The business model you choose will also need to suit the requirements of the size of your business. You’ll need to consider the best way to market your company to potential employees and investors, as well as to clients. This is particularly important for small businesses, because it’s easy to attempt to expand too far, too fast. This can result in financial difficulty.

Now that we have the Internet which can significantly enhance business marketing for small businesses, business owners find marketing easier and less costly. You can develop a website and get it listed on major search engines where you’ll attract customer attention without having spent huge amounts of money. The easiest way in the world to attract new customers is by setting yourself up so that they come to you.

Traditional marketing and advertising techniques can be expensive, but because much of your target audience does not have Internet access and many of them have never heard of your company, it still makes sense to run ads on television and in newspapers. A combination of marketing strategies is much more likely to be effective than any single strategy in isolation.

A good business strategy can help your company expand. Planning ahead can keep your business from running into financial difficulties, and makes it easier to do more business with less effort.


Traditional Marketing Methods and Why They Are No Longer Effective


Since the beginning of modern day sales people used some form of advertising or traditional marketing method to get the word out about their product or service. Whether it was pushing a cart load of their wares around, handing out flyers or advertising in newspapers anyone that was trying to sell something used some sort of way to get their products noticed.

In this article I will outline a few ways that people used to advertise their products, how some of those techniques were used and how now in the height of the information age with us using super fast computers and high tech gadgets everyday those very common traditional marketing methods don’t work effectively as they once did.

Door to door sales was a very effective way to market your business years ago and in some areas of the world I’m sure that this way of doing business is still effective. In some industries some form of knocking on doors is the best way to do business even today.

Using the Yellow Pages was a very popular way to market your business, the yellow pages is a very thick book that is filled with thousands of business listing of business owners throughout a specific area where that business is located. When a person is looking for a business they would look through the book and find a few businesses that interested them and they would call for more information.

Now there are hundreds of other traditional marketing methods that people still use to market their business everyday and they do work, but because of how we live today we don’t respond to some of these methods like we did before. Instead of picking up a big yellow book of business listings we would get on the internet and do a search for the type of business we are looking for. Instead of a business spending millions of dollars on television advertising they can save money on doing some online marketing strategies and promote just as effectively.


Network Marketing Using the Internet


Internet Marketing Work …

Internet Network Marketing …

MLM online …

It does not matter what you call it. All That Matters is that you begin to see the kind of leverage the Internet Can you give When building your business.

The Internet Allows average people build massive downlines in less than 2 years. Normally in traditional network marketing it would take 5-10 years to build Any kind of decent residual income. What the Internet does best is create Create efficiency- efficiency simply means you save time.

If you are not using the Internet to help aid you in building your network marketing business then you are going to be left behind. It is too powerfulness of a tool to ignore.

Ok so let’s say you Already Realize That the significances of Internet Network Marketing. But, you do not know where to begin. After all, the Internet is a big place and there is a ton of information. So how do you effectively use this tool without getting lost and confused?

Glad you asked.

First let’s dispel some myths about Internet Network Marketing

1. It is easy. This could not be further from the truth. Building a business is NEVER easy. It takes Dedication, Commitment, persistence, and consistency. What the Internet does is create Create leverage. So if you are willingness to put the work Into it at first … over time it gets Easier and Easier.

2. It is 100% automated. You’ve Heard it, ‘Build your down line without Even picking up the phone. ” Maybe you’ve Heard of “The King Of Never Calling A Lead”. Well, sorry to burst your bubble, but no business Will Last without building a relationship. And building Relationships That requires you pick up the phone, you email your down line, and you meet themself periodic ally to see Them face to face. If you just want to hide behind a computer then goodluck … cause it will not work! But, the good news is that if you plug Into a proven marketing system It can automate 90% of the work. So again, the Internet does Provide HUGE leverage.

3. You can not build Relationships through the internet. Oh really? I am always amazed when i hear ignorant networkers tell me this. The fastest Growing trend on the Internet happens to be Social Networking. Hmmm … interesting … Social Networking. Facebook, MySpace, YouTube, and Many just like it are the buzz on the Internet. Why? Because people are realizing That connecting with other people around the world has never been Easier than through the Internet. People are meeting the best friends through the Internet. People are meeting Their Spouses through the Internet. And you do not think That You Can meet your next potential distributor through the Internet? Of course you CAN! The Internet Actually Increase the relationship aspect if used properly.

4. Retention is low. Well, retention is low anytime a new distributor feels disconnectedness. If you plug your new distributors Into a good internet marketing system than you Will Actually increase retention. Remember, the marketing system is EVERYTHING! If you are part of a Company engaged does not have a good marketing system … then go find one That does!

Alright, I could go on and on about differentially myths I’ve Heard over the last couple years from people WHO are just plain ignorant about the Internet.

But, I want you to know that anyone WHO plugs Into a good online marketing system Can build a very Successful network marketing business. Times are changing- and They are changing for the better. You and me have a lot better chance to Succeed Today Before then ever in history. You just need to Learn how to harness the power of the Internet!


Rewarding Marketing Ideas for Cosmetics business


Whether you offer your own home-made cosmetics, selling cosmetics or big franchise, or running a cosmetics retail store, a successful marketing strategy is a way to create an attractive business. A winning marketing strategy can quickly increase your business and your customers achieve if done correctly. Find out some of the best marketing strategies that cosmetics companies can use to increase your business.

Online Advertising

Bring toiletries business online to provide prospective customers with resources to learn more about what cosmetic line offers. Customers are very sensitive to ingredients used in cosmetics testing is conducted, and how certain products benefit the skin. Company website is a great opportunity to showcase the products that you sell, special promotions and brand levels, and background cosmetics business. Invite transparent business is the best way to respect commodities and companies. When you create a business website, improve your business to your local directories for cosmetic companies and product lines. Link to your website as an opportunity to find out more about the products and find near you. To further establish cosmetics line or retail business, add a blog to your website which discusses recent developments, do workshops and reviews of cosmetic brands.

Print Ads

Cosmetic companies are always introducing new products for aging, seasonal items and body care products. Print advertising is an excellent opportunity to reach new customers with product information. As an independent beauty consultant or a company like Mary Kay and Avon, a business card is one of the best ads strategies. Go out business cards to everyone you meet and you’ll be surprised by the relationships you build. Catalogue is the real selling point of your business. Use well-designed catalog to show off your company and attract new customers to the product line, offers, and promotional products. Use your brochures mailers, and put it in busy places where anyone interested can easily grab a catalog. Another great marketing strategy is to build relationships with your current customers by sending out postcards for new specials and products and categories or groups of parties.

Cosmetics Sign Advertising

your cosmetics retail store offers customers the opportunity to find all their favorite brands in one great location. To build your business as a reputable cosmetics store, use storefront to put the best impression. Window signs can make a major impact by showing Great assortments brand and range of products, as well as a display of beautiful you range of cosmetics can build. Full window coverings with vibrant images of beautiful faces and gorgeous skin are a great way to use graphics to encourage customers to visit the store. Perforated vinyl is ideal for this type of advertising because it is solid and live outside and almost invisible inside. Window clings are perfect for the ever-changing bonuses like brand sales and offers or services Cosmetics website could offer as hairdressing, beauty consultants and wedding packages.

If you are an independent cosmetic company, signs advertising is a great opportunity to further emphasize your brand. Car signs are the best opportunity to including advertising signs. Car window decals offer great exposure when placed on the rear window; one of the most prominent places in the car. Car magnets are another great advertising option because they can be added and removed at any time. Use them as advertisements as you travel between appointments and toiletries party. Whatever the form of mobile signal you choose, your ads should always include your company brand. Name, contact information, mixes colors and slogans are important in building awareness for your business and generally increase sales.


New and improved – Advertising Business Internet Marketing


Today, any marketing plan is incomplete without a strong online marketing strategy. With the information exchanged at lightning speed and the decisions made at the click of a button, the competition seems to be eating up your pie hour after hour. You need to ramp up your marketing strategy, you need to start investing in the advertising business Internet Marketing.

Look around, the world has changed, your neighbor pays his bills online, your daughter is not going to the library more, all of its projects integrate the Internet. The audience is huge and this audience is discerning, they are the ones that make the key decisions. The web offers a great platform for potential customers, and that is what your company needs. Let us give you some tips on how you can identify your audience and use this medium effectively to spread your business.

investment in the advertising business Internet marketing can go a long way. What you need to do is first find your audience, and you need to figure out what are the sites that they visit often. Once you’ve done that, make sure you buy space on the site to show your offer. Another thing you need to consider is the creation. Your message will be creative, clutter breaking and has the power to capture the attention of unsuspecting prospects. Social networking sites are getting popular as a medium for online marketing and that too with only investment period. Make sure that you are active in these places. Post a blog about your products, create buzz, through interesting and engaging articles, and make your customers want your product.

What you must do is to constantly keep up with the competition, be alert for the innovations they are introducing their online portals. Talk to consumers; trying to figure out a way that makes online buying process more convenient and easy. When a prospect comes online, with the aim to buy, he needs to be sailed; website system should enable ease of navigation. Make sure all applications are tried and tested identity of third parties before they go live. Because disappointed customer is not going to come back and you do not want to.

Just to reiterate advertising business Internet Marketing, could soon be the most important marketing tool in the mix, so faster you assess the importance of the better. This platform ensures that your communications with your customers happen on a more regular basis, even if it’s through a virtual world, a message is sent and stored in the mind without offending the sensibilities of potential customers.

However, you could go in circles, trying to sell the product, but promises will fall if the product is not to his expectations. So, while you’re focusing on one P, which is to promote, do not forget about the other, which is a product. No matter how good marketing strategy, no matter how well it is packed, you will lose consumers if the product does not fit his requirements.


Small Business Marketing – What to Consider Before You Sponsor Local Team


As a small business you will probably get approached by a sports team or a community event to be a sponsor. When marketing your small business this seems attractive marketing process to understand, or even perhaps try your product or service. However, before you accept there are things you should consider.

What are you getting for your sponsorship?
to talk to your organization or event organizer how you can maximize your sponsorship. dollars and get in writing what exposure your business will get

some questions to ask are:

  • Where will the logo, brand or company my name appear?
  • How and how often will logo, brand or company my name appear?
  • Is it only sponsorship or is it shared with other companies? Who are the companies that will share the sponsorship and they are relevant to my business?
  • What additional benefits will I receive for my advantage? For example, the inclusion of ad in their program, assigned seating in a game or event to entertain clients, players on a sports team meeting key customers, etc.

To ensure quality logo is kept, to require the approval of any materials where the logo or information about the brand or company will appear.

Cost Versus favor of

With any marketing strategy you perform you need to be aware of the costs, as against the results you want to achieve. Sponsorship as a marketing strategy should not be different. Analyze your cost advantage versus the expected results you want to achieve. Compare the cost of sponsorship marketing tactic costs to determine whether the money could be better spent on other marketing techniques. For example, if you press lunch how many ways you hope to generate from sponsorship? Would you like to generate more leads by direct mail campaign to the same customer?

If you are unable to provide certain benefits, you may be able to negotiate prices or promote joint sponsorship. With the joint sponsorship secure sponsorship is shared with companies that complement and is not a direct competitor.

Setting a Budget

Set a budget for how much you want to commit to sponsorship. Plan in advance which events, institutions, etc. you want to sponsor this year and stick to the plan. It is likely that you will get requests all year from organizations that need sponsorship. Unless they offer a once in a lifetime opportunity, it is best to stick to the plan to prevent overspending and hasty agreements sponsorship may not be appropriate for your business and your target market.

Relevance for Your Target Market

Select the option that applies to your brand or company and appeal to your target market. Try not to choose the option that only the interest or a particular employee. It is no use to sponsoring local football if players or spectators are not your target market.

Tracking Results
Tracking sponsorship strategy is often difficult because of the wide audience they have the potential to reach

Several ways to monitor sponsorship results are:

  • Measuring media exposure from the sponsorship assistance. event notification and choice in the local newspaper, on the radio etc
  • Measuring exposure to brands or companies in other mediums such. programs, clothing, logo etc
  • new customers that have come from sponsorship participation of your example. asking customers where they got to hear about you or your company, market research which analyzes customer recall where they saw the brand or company name
  • privilege you get from such sponsorship. access to databases
  • Relationships with people who may be effective that you could not normally get, for example. MPs, sports stars etc

Grants can be a great marketing strategy; However, it is always wise to work out what it will do for small business before you commit to spending valuable marketing dollar.

© Marketing for Business Success Pty Ltd 2008


Everything You Need to Know About Marketing, you learned in kindergarten


Research shows that we do 90% of our study in the first 5 years of life. That means we spend the rest of our lives trying to learn that the last 10% … and marketing professionals to enter the field already know 90% of what they need to know to hit a home run right out of the gate!

How do they know? They learned it in kindergarten.

What Kindergarten teaches marketing, business and Success

The number of self-made business success stories is growing by the day. Now I ask you, how is it possible when everyone knows that you have to have a degree in business to know how to run a business?

We are back to the 90/10 rule again. When you grow up and you already know about 90% of the techniques and information you need to grow your business and kick off an amazing marketing campaign. And you learn it all before you started the first grade

Here is a look at the Kindergarten teaches us about business, marketing and performance :.

  1. If you do not get excited, no one else will either.
  2. To catch someone’s interest, show them toys. To make a friend for life, let them play too.
  3. Do not be afraid to ask “why?” as often as possible.
  4. People like you better if you are not afraid to get dirty.
  5. Bright colors are always more fun.
  6. Do not be afraid to make mistakes.
  7. If you do not know how to do something, find someone who does.
  8. If you know how to do something, blame everyone else.
  9. It’s always interesting when you work as a group.
  10. Leave plenty of time to play.
  11. Be the first to say hello.
  12. You can never have too many friends.
  13. Any picture worth drawing is worth drawing right.
  14. If you have something cool in the pocket, all say. As often as possible.
  15. not be serious all the time. It makes you boring.
  16. Use good manners.
  17. Smile. Other people will smile back.
  18. If you were wrong, say you’re sorry.
  19. Stand up for what you believe in.
  20. Put all your effort into everything you do.


Small Business Failure – A Marketing Approach


Like many inexperienced business owners might know that starting a new business is not an easy task, there are many things that could go wrong, however, in order to make it work you have to think and act in a positive way. Choosing the right niche, product or service and marketing techniques are vital to success, but these are not the only factors that you should pay attention when starting a new business, having the right tax policy will help you stay afloat and avoid problems with local. In this article were going to focus on marketing.

the right amount of resources to make the marketing strategy work is not a matter of choice, is something you must do whether you like it or not, luckily enough you have several options when it comes to marketing strategies and due to technological changes that you are now able to take your marketing strategy online.

promote business off-line usually takes a lot of work, this involves contacting a newspaper in order to display advertisements and attract local visitors Brick-and-mortar companies, and set up within the community . Another strategy you can use involves becoming a sponsor local teams, by providing equipment and uniforms they need, sponsorship is really a very broad strategy because you can run it in many different areas, you could provide equipment for schools if you have the appropriate content or you could also support nonprofit organizations. Although sponsorship is a great way to build a brand and create local awareness you will be limited by your budget is where small business problems usually start.

Because marketing is an activity that you can not forget, you need to research different ways to make your customers aware of the action without going bankrupt, this is why online technology usually makes a lot of sense, if you run a comparison of the two mediums you will find that off-line marketing strategy will cost you about 10 times as much as the online technologies and result can not be guaranteed until several months later.

If you are not very savvy when it comes to computers you can hire a worker who is very satisfied with the online market in order to promote your business through this medium, online advertising is not to know everything the technology that makes it work is to be aware of them and just have a little information on how to use them and make them work in your favor. Many small businesses fail because much to invest in marketing strategy does not provide fast results and is better positioned to build brand site, take some time to analyze options and make smart choices.


Eco-Friendly Marketing – Running sustainable business


Does your company currently marketing the wasteful, ineffective way? Are you spending thousands of dollars on print advertising including postcards, booklets, tri-folds, etc.? Well, the times are changing and you have to step up to the table.

Green, Eco-friendly marketing takes all types and is critical to business growth and preservation of the environment. World containing 50 million or more companies if all convert their projects to be green environment will greatly appreciate us. Just analyze marketing efforts and distinguish between what is working and what is not working is important to cut costs and be eco-friendly. The epitome of eco-friendly marketing is summed up in two words: Internet Marketing

take advantage of the Internet to promote products and services is much greener than printing and distribution of postcards, brochures and similar materials .. The Internet eliminates the need for printing, which saves trees. More importantly, internet marketing is timeless. Ads can be created and will last much longer and have a greater impact, as opposed to sending someone a brochure at all, will be thrown in the trash can a few days.

Green online marketing can be achieved through the following media (to name a few):

1) Web Design – Having a clean representatives, functional website is much more important than any print ad. A website helps build online exposure, thereby increasing sales generated through online marketing efforts

2) Social Media -. Posting photos and videos on various social media websites and share them with the world is a great way to get online exposure and build more unique, eco-friendly brand. Usually photos / videos are sent to the press kit, printed in a booklet or on a CD, but the status of such media to websites and share with people all over the world is a more effective and timeless. If the position of the right, with different keywords, rich media is the key to success and will last for many years

3) Social Bookmarking – bookmark websites and blog posts on social bookmarking sites (Digg, Reddit, Technorati, etc.) is a great marketing strategy and creates brand awareness and link backs (links to your site). Social bookmarking is a relatively new phenomenon and is on fire

4) Flash Banner Ads -. Fully-watchman’s business activities and product / service is usually a challenge, however, Flash banners allow different information which serves as a small video (10x better than static advertising placements). Create Flash banner ads and post them on blogs, forums and other media as heavy traffic is a key technology to build online traffic and exposure. Tickets for the niche market and publish useful and informative banner advertisements will surely increase traffic and ultimately sales; I’ve seen it happen time and time again

5) Search Engine Optimization (SEO) -. Optimizing keywords on a Web site, blog, forum, etc. is relevant to the brand and company growth. In all reality, if you have an amazing place, but no one can find it, what good is it? Strategically target keywords is another important factor in the exposure of the brand mix.

As anyone can see, the possibilities of internet marketing are endless and should definitely be explored. In the coming years the internet will continuously take over all aspects of life, from a network of friends to promote ones business, and do not keep up with the bandwagon wil be harmful for most, if not all, companies.


Business Podcast Marketing Case Study Proves Results


Business Podcast Marketing Case Study shows how Podcasting delivers dramatic results for clients. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; Podcasting has the potential to be a marketing tool that delivers superb performance marketing.

professional market transactions over the have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.

This case study is about how Bearing Point used podcasting to promote the White Paper and the check frequency of 30% vs. traditional 10%. This is a 200% increase over traditional marketing methods

Here is a brief excerpt :. “Dunay was not sure if the podcasts would be a hit or not, especially since the main his prospects tend to be fairly conservative. So he does not roll out trumpets and strobe lights for the launch.

Instead, the team posted podcasts and announcements at several related sites including , and iTunes (all of which currently promote podcasts for free .) They also rolled out a press release and email announcement to the house list. The first podcast of quietly began July 29, 2005.


Joy and Celebration! Hundreds of executives downloaded podcasts. Dunay had hoped to 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did … “

This is a good example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case, the action was to download a white paper and effectively generate leads.

I’ve been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study on

Experienced online marketing professionals who have expertise in the field of podcast production, technology, and visibility so that http: / / can help your business achieve these same levels of results. Just create a podcast in the vacuum of space is the wrong strategy. Make sure that you gain maximum exposure for the podcast so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford