The Authors Business Plan


Although proposals can be hard to write, they provide invaluable benefits to writers. Think of them as business plans, which are documents that justify every step of a prospective commercial venture and are required to get financing for business deals.

When you want to finance a new business, you can’t just say, “I have this great idea” and expect the investors to fight for a place in line. You must first prepare a convincing plan that clearly explains, step-by-step, your idea, the need for your product or service, how it would work, and how it will make money. A business plan must hold up under the fierce scrutiny of financial experts who will question and measure every expense.

Book proposals operate similarly and serve as both planning documents and selling documents.

As regards to planning, a book proposal gives you the opportunity to lay out your strategy for writing and promoting a salable book and to run it by your agent and others, who are expert at evaluating such plans. It forces you to anticipate each stage in the entire book-writing process and to decide exactly how you plan to proceed. It clarifies your approach and the resources you will need and can expose weaknesses that you should address.

And in regard to selling, proposals enable you to present representative samples of your work that will sell your book idea to an agent or publisher. It’s the marketing case that contains examples of your wares and should be stocked to convince your targets to buy.

When a publisher decides to buy your book, it is basically agreeing to finance your book’s publication by paying the costs of its printing and distribution.


Although the formats of proposals can differ, a number of basic elements should be included in every proposal.

Like most of us, agents and publishers are creatures of habit, and when they receive book proposals, they will be looking for specific information. Since a major purpose of your proposal is to sell them on your book, don’t force them to hunt for the answers they need. Instead, give them what they want in a format they like and can easily follow.

In a proposal, we like to include the basic sections that are listed below. After the overview, their order can be varied to give greater prominence to a particular strength.

For example, the fact that an author is a huge celebrity should be stressed in the overview and the about-the-author section should be placed directly after the overview.


The basic proposal sections we recommend for nonfiction are:

Cover letter

Title page



Markets for the book



About the author

Promotion plan

Table of contents

Chapter summaries or outline


Sample chapter(s)

Additional submissions


Reviews or short excerpts of your prior writing

Relevant articles, clippings, and press materials

Postage-paid, self-addressed envelope. Large enough and with enough postage. Many agents won’t return material if the envelope is not large enough and it doesn’t contain sufficient postage.

From AUTHOR 101 ™Book Proposals


Business Books – 6 Benefits Businesses Can Gain From Writing a Book


Writing your first business book can be daunting let alone being a business considering using one as a marketing tool. Your going to be asking whats the benefits to having one? What can I do with it besides sell it or give it away? Or can I actually make a lot of money from selling it? These are all fair questions I’m going to answer in this article.

– First besides the prestige of being an author your going to be able to be known someone who has done what 80% of Americans want to do but only .05% ever do.

– Next you could spend thousands on a TV or Radio commercial campaign, with spots that last only about 30 seconds. Where as with a book you can keep someone captivated for hours.

– In addition, with the help of a professional its something that can be done with only a couple of hours worth of work. But it can provide you with a highly qualified and ready to sign prospect who knows everything you want them to know about who you are and what you can do for them.

– You can make hundreds or even thousands of dollars in income from the sale of every single copy. Just bundle your book with other products and services to increase the value and price of your offering. Use the book as the center piece of your services and or your programs.

– You will have valuable (it took you years to learn what you know and hours to write it, that makes it valuable) giveaways and prizes for contests and awards. Others will always welcome a copy that they will dog ear and pass on to friends. All at little cost to you.

– Your in control of the distribution, what if you could control exactly who heard your commercials? You would pick to spend money only on those most likely to buy from you wouldn’t you? Of course you would.

For these and many more reasons a book is a valuable use of your marketing time and money.


The Top 10 Business Success Books You Can’t Live Without


Because they don’t teach business success in schools, and because I’ve always wanted to be a success and own my own business, I went looking in books for knowledge on how to become a successful business person.

The shocking thing is that nobody knows how to run your business successfully – Oh! sure, a mentor who has successfully built a business themselves can help, accelerate your success and steer you clear of the bigger holes in the road, but you HAVE to educate yourself too.

In the same way that I used to tell my wealth creation clients when they were thinking of delegating care of their cash and investing decision to highly commissioned employees in the financial services industry “Nobody will ever care about your money like you do” well, now I tell my business mentoring clients “Nobody will ever care about your business like you do!”.

To give you a bit of background, I realised for the first time I was pretty much on my own, as soon as I bought my half-million pound hotel “no money down” and I asked both my bank manager and accountant “what don’t I know that I need to know about running a business” and they both looked at me and said “every business is different and there’s no success manual, Nicola.”

Well, there should be! No wonder 95% of all new business fail in the first year, and most of the rest fail in the next five years! And with 30% more new business startups every year, somehow those business owners have to get some clue about what to do!

I’ve read a LOT of business, personal development and wealth creation books – and I mean a LOT. I read perhaps a book a week and have been doing that since 1998/1999 and that’s a LOT of books. Sometimes when you read one, you know immediately it’s going to become a personal classic, due to the impact it has on you and your business.

If you read JUST these 10 books, and implement the concepts contained therein, you will have the closest thing to a “Business Success Manual” I can think of.

In a very rough order of importance here is….

~The Top 10 “Can’t Live Without” Business Success Books

  1. Ready Fire Aim – Micheal Masterson
  2. This book shot straight to pole position when I read it on the advice of one of my mentors Rich Schefren and written by one of his mentors. Michael outlines the concept of your “lead product” and how, without your business being able to profitably sell your lead product, you haven’t got a business. You would be shocked how many small businesses don’t know what their “lead product” is. The power and simplicity of that concept struck me immediately and I now ask Michael’s core questions of every mentoring client I work with.

  3. E-Myth Revisited – Michael Gerber
  4. Obviously a classic and still just as effective today. The first book to put forward the idea of the “franchise prototype” and how to simply and easily develop systems for your business (and more importantly to get everyone else to buy into following them!)

  5. 7 Habits Of Highly Effective People – Stephen Covey
  6. This was pretty much the first personal development / personal effectiveness book I ever read and it had a profound impact on me. For the first time in my life I began taking responsibility for the things that had happened to me and I still remember – and try and live by – some of the concepts I remember from that book – one being “do what is right, not what is easy”. And that’s not always easy actually!

  7. Rich Dad’s Guide To Investment – Robert Kiyosaki
  8. What an eye opener “Rich Dad, Poor Dad” was! Well, this next book in the Rich Dad series had an even bigger impact on me from a business point of view. I put off reading it because it’s full title sounded a bit dry, and so did the first two thirds of the book seem at first. The general concept of the book is that we move in experience from being a novice investor to a sophisticated investor, and the more we move up the line, the higher the rewards and the higher the risks. Guess what the most sophisticated investor invest in? Start up or fledgling businesses! Now, isn’t that interesting? What do inexperienced “novice investor” type people do all the time? Start their own business! This book not only outlines the problem, it tells you what to do about it. How to assess any business so that any sophisticated investor would buy or invest in, while educating you about how to build such a business.

  9. Sychronicity – The Inner Path of Leadership – Joseph Jaworski
  10. This is not only a rattling good read and the story of Jaworski’s mid-life crisis as a successful lawyer in Washington and his subsequent travels around the world looking for his purpose and passion, but it covers the Entrepreneurial Traps which I recognised instantly! I won’t say anymore but you must read this book!

  11. E-Myth Manager – Michael Gerber
  12. One of the best books I’ve ever come across on how to recruit effectively, the right kind of people for your business, how to set your expectations and discover theirs, how to foster an entrepreneurial spirit in your employees, how to find out what motivates them and how to ensure that they follow the business systems you set up after reading the E-Myth book. And what to do when they don’t! As, sometimes, they won’t!

  13. Strikingitrich.Com: Profiles of 23 Incredibly Successful Websites You’Ve Probably Never Heard Of – Jaclyn Easton
    This book totally inspired me in 1998/1999 to start to try and make a living online and profiles 23 websites that were making over $1 million per year – mainly, with hindsight, through the membership site model, which in my dimness, I’ve only just come back to in the last 4 years! Along with “Multiple Streams of Internet Income” by Robert G Allen, “Career Renegade” by Jonathan Fields and “The E-Code” by Joe Vitale, this is a “must read” for those aspiring to the internet lifestyle.
  14. The One Minute Manager by Kenneth Blanchard
  15. Loved this book on managing effectively – yourself and your staff. Still aspire to have an empty diary and an empty desk, so that I can respond to situations and opportunities as they arise. A good companion book to “The E-Myth Manager” and you should also check out “Who Moved My Cheese” by the same author.

  16. Take Yourself to the Top by Laura Berman Fortgang
  17. This book was one of the first career coaching books I ever read and in her inimitable down to earth, no-nonsense style, LBF as she became known in coaching circles, covers some of the best strategies for business networking I have ever come across. How to network effectively, who to choose to network with….it’s all great stuff. Read this alongside “Love Is The Killer App” by Tim Sanders which is also very cool.

  18. The Portable Coach: 28 Sure-fire Strategies for Business and Personal Success by Thomas J. Leonard
  19. Thomas J Leonard was the “grandfather of coaching” and still sorely missed. The man was a bone fide genius and this, his first book, put coaching and it’s benefits firmly on the map. I still love his distinctions and one of the best was “selfish v self-ish” (think about it!). He also inspired me to write my eprogramme and thus my own book “The Money Gym” with his “Passive Income For Coaches” eprogramme and it was TJL who introduced me to 1ShoppingCart which was very ground breaking in 1999/2000 and which enabled me to grow my mailing list and thus my greatest business asset.

I hope you enjoyed this Top 10 Plus! list of business success books and that my personal reflections on each book has inspired you to go order a copy of each, and my book too.

I have always loved libraries (but not school) and I think we have such a wealth of knowledge in books and online, we are really doing ourselves a disservice if we don’t take every opportunity to learn how to do or be better.

Even if you don’t like to read, you can listen to the audio so you really have no excuse!


Writing a Book to Market Business Services – What to Include in a Business Book


When marketing a business with a book, the most important thing to remember is that the book needs to sell the author’s services. It does not help to wander off the subject one is trying to explain. There are certain items that need to be included when writing a book about one’s services.

1. Have a good table of contents. This is important because it is generally the first thing the reader will pay attention to after looking over the front and back covers of the book. The table of contents almost always relies on having made a good outline. When the potential buyer of a book looks at the table of contents, she or he will be interested if there are attention-grabbing chapter titles.

2. Give an introduction. One will need to explain who one is and where one has gained all this knowledge one is getting ready to impart. One should inform the reader what they can gain from reading further. One can also use the introduction to a business book to pique the reader’s interest by asking some questions.

3. Show one’s expertise. One’s main purpose in writing the book is to market one’s services. However, that is not possible if one does not show one’s knowledge on the subject. Be sure to write forcefully, with a sense of authority. This commands respect. One’s expertise will shine through if one systematically explains concepts learned in business.

4. Tell personal stories. Telling about one’s own experiences in one’s business will help others identify with one on a level that no amount of explanations can do. The author will seem friendlier. When one is marketing a business with a book, one of the goals is to bring in clients. One will succeed in that better if one seems approachable.

5. Include a little humor in the book. One will have little effect in marketing a business with a book if one is dead serious all through the book. There are very few subjects that cannot benefit from adding a humorous story or insight

6. Confess small failures. Even wrong decisions can move one forward by showing what not to do. Sharing this information with readers will help them to learn from one’s mistakes. It even makes one seem more human. One must remember that it is okay to share struggles but not so good to present oneself as a failure.

7. Give advice for clients. After all, the target audience for the book is those who might use one’s services. By giving the readers the value of one’s professional advice, one wins them over. They will take the advice to heart. When they want to go for a service to someone they trust the author will be first on their list.

Writing a book about business services need not be a daunting task. It takes some planning and thought as to what to include in the manuscript. If one still feels uncomfortable writing a book about business, there is always help available. With a little work, one can sell the book successfully.


Learning How to Run a Small Business – A Book Review


Running a small business isn’t easy, actually running any type of business isn’t easy. If you have to start one from scratch, there’s a lot you need to know. If you don’t have the experience, education, or knowledge on how to start a business, but you’d still like to participate in the American dream of owning a company, then I’d like to recommend a very good book to you, one, which will give you some background and information to help you decide if this is the right move for you. The name of the book is;

“How to Run a Small Business” by JK Lasser Tax Institute, 1955.

Although this book was written well over five decades ago, I’d like to point out that it is fundamentally sound even today with high-speed Internet, mobile communication, and all the other wonderful technologies that small businesses have. The reality is that running a business hasn’t changed that much in all those years. Plus, I’d like to point out that this book does not have all the hype that is in all the books explaining how to run a business today; if you ever go to the local bookstore or go onto Amazon online and purchase such a modern business book, you’ll know what I mean.

This 1955 book by JK Lasser Tax Institute starts out recommending that you seek professional consulting and watch out for unavoidable failures. There is also a chapter on buying an existing business, rather than trying to start one from yourself. The first section of the book is broken into a couple sections with chapters on starting your own business, and another one on potentially buying a franchise. When buying a franchise the authors recommend to consider various types of financing, and I have to say their advice is right on the money, seeing as before I retired I was in the franchising sector.

The authors suggest when you are starting a business to consider if there is room in the market place for an additional competitor, and choosing between a retail business, manufacturing business, or a service business. They suggest you need to determine if you’re going to need a location or if this will be a very small business you can run out of your home.

There are chapters on; legal form of business, tax decisions, efficiency of the office, insurance, planning, facilities and equipment, management, extending credit to customers, dealing with fraud and theft, profiting as a wholesaler, selling and marketing your products, pricing, and dealing with over regulation in our government. There is also a very interesting chapter on test marketing your products and services. Interestingly enough, this is a huge book, but one I recommend to you as a reference for your business library, all the advice in this book is great, and I didn’t see anything that I didn’t agree with. Please consider all this.


The Best Executive Book Summaries – Cliff Notes For Business Books


The Best Executive Book Summary service is the one you use. Surely, I’m going to tell you about the best ones out there and which one leads the pack, but if you still don’t use it…

Putting Book Summary into Google, the first one that pops up is Soundview Executive Book Summaries. This site has a pretty deep pool of resources, all of which you must pay for. They have membership services, summaries by category, a Summary Store and audio library. Basically, they’re the Amazon of Book Summary sites – but when you get into the meat of it – their summaries are quite long and dramatic. Their summary of John Maxwell’s 360 Degree Leader is 8 pages of text – but no analysis. They do advertise 20 minutes of reading, but it seems more than 20 to me. Plus, summary without analysis seems like half of what you need.

Get Abstract in another services that advertises heavily in Skymall magazine. Each of their summaries are 5 pages – about 10 minutes of reading. I love how their summaries start out: First the list of things you’ll take-away from the book, second what you will learn from the book and then a short recommendation paragraph. That all precedes the summary. On the list GetAbstract is much more user friendly than Soundview.

Finally, the newest member of the club is Go Brevity. This service melds the best of Get Abstract with analysis and video. Rick Raddatz reviews one book per week – though you can listen to any of them whenever you want. In a short 4 – 5 minute video, Rick talks about the take-aways from the book, the high points and summarizes what the author wants you to learn. But the bulk of the video is explaining how you can use this information in your business. Honestly, isn’t that what we really want from these great books of insight anyway?

Of the three Go Brevity combines the short summary, analysis and how you can use the lessons the best. And since reading is what you’re not able to do now – he does it in 4 – 5 minute video segments, with the transcript and printed analysis ready for viewing and download.


Best Business Books


Whether you’ve been running a business for 10 years, or maybe you want to start up a business today, you’re going to want to have some guidance. You can only get so much information on the Internet and if you’re like me, and you want to read books to gather up some information, I wanted to point out a few books that I really enjoyed.

From marketing to managing your employees, each book that I’m going to list is going to help you in some way or another. Check out the summary and you can decide from there if it’s something that you want to read into.

  • Getting Things Done: The Art of Stress Free Productivity – A simple, yet effective book that’s going to talk about how you can get things done. We all know that sometimes we flop around skip out on tasks. Use this book to get things done today!
  • The 7 Habits of Highly Effective People – I love this book, because it tells you exactly what the book title states. What are the habits of effective people? They are simple and yet you can follow them!
  • Th E-Myth Revisited – Find out why most small businesses don’t work. What you’re going to find out is that your business can succeed, but you first need to know what you’re doing.
  • Good to Great Making the Leap – Why do some companies make the leap, while other businesses don’t make it at all?
  • Think and Grow Rich – A powerful book for those that are looking to improve their lives. Get the perfect combination to have a successful life.
  • The One Minuted Manager – Great management techniques that you can use when you’re looking to increase productivity, job satisfaction, and more.