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Business Podcast Marketing Case Study Proves Results


Business Podcast Marketing Case Study shows how Podcasting delivers dramatic results for clients. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; Podcasting has the potential to be a marketing tool that delivers superb performance marketing.

professional market transactions over the have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.

This case study is about how Bearing Point used podcasting to promote the White Paper and the check frequency of 30% vs. traditional 10%. This is a 200% increase over traditional marketing methods

Here is a brief excerpt :. “Dunay was not sure if the podcasts would be a hit or not, especially since the main his prospects tend to be fairly conservative. So he does not roll out trumpets and strobe lights for the launch.

Instead, the team posted podcasts and announcements at several related sites including , and iTunes (all of which currently promote podcasts for free .) They also rolled out a press release and email announcement to the house list. The first podcast of quietly began July 29, 2005.


Joy and Celebration! Hundreds of executives downloaded podcasts. Dunay had hoped to 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did … “

This is a good example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case, the action was to download a white paper and effectively generate leads.

I’ve been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study on

Experienced online marketing professionals who have expertise in the field of podcast production, technology, and visibility so that http: / / can help your business achieve these same levels of results. Just create a podcast in the vacuum of space is the wrong strategy. Make sure that you gain maximum exposure for the podcast so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford


How to start a home-based Internet Marketing Business with a small budget


If you are looking for a home-based Internet Marketing Business Information Marketing has proven to be a solid revenue generator for those who want to start a business, but have very limited resources to begin with.

Information Marketing simply refers to selling information related products such as electronic books or e-books, music, or downloadable videos, newsletters, advice of any kind, lists of resources or ideas, and so on, rather but physical goods, such as electronics or clothing.

Online Information Marketing activity is increasing by leaps and bounds. The e-book market alone hit $ 130 million in 2007, and approximately $ 220 million in 2008. Beginning in 2009 and beyond, it will likely soar $ 3 billion or $ 5 billion.

It is an established fact that the Information Marketing business is a massive and rapidly growing. It is Information Marketing much as one of the best business opportunities for those who want to work at home and do the marketing on the internet right now.

By self-control Information Marketing business, you can …

1) Start easily

downloadable products are the fastest and easiest way to get to the market, and you can create products almost immediately. When product creation is done right, it only takes an hour or a few days to get good quality information products do. Product creation should definitely not take months or even weeks of your time!

2) Start inexpensive

With online information marketing business, startup costs outrageously low, and you can be up and running in just a week or two. Popular products are the most inexpensive product to create. You create a product once and after that you can distribute the same Copy infinite times.

3) Working part-time at home

What’s great with this type of home-based Internet Marketing business is automated trading systems, including payment processing and digital delivery will reduce your work hours remarkably. You have to make a sale, even when you’re taking care of your children, practice, or sleeping! As I am writing this article, I have sales coming in although I’m not doing anything related to the sale.

4) Turn your hobby or other expertise in profits

If you or your children have had interests or there are materials you love to talk about, then you should definitely share your knowledge and at the same time get paid for it! Information Marketing is a very simple way to turn your ideas into profits. You can benefit from a passion, a hobby or area of ​​expertise … and if you think you do not need any special expertise, you can help other people share their knowledge and earn from helping them!

5) Enjoy huge profit margins!

Only 10 years ago it was impossible to Information Marketing business with such costs low cost and low risk, and very little financial risk. The low overhead costs make a huge margin. Over time, when you get experience in this amazing business, you can make money almost on command.


Online Marketing business


You want to make extra money, more than likely. We could all use a little extra income these days. You’re probably too busy to take on another job not to mention that it was absolutely exhausting. How you can make some extra money without putting you through the wringer? One way is to get to work from home Internet marketing business.

can increase revenue from home in your spare time. Depending on how much work you are willing and able to put into this new business venture, you can make a respectable extra income or even replace your day job eventually, all the while working on your own schedule. Sounds great, does not it? It is, and better yet, it is not all that difficult -. However, the more effort you put behind it the larger prizes will be

One of the most popular and easiest web based home business to get into affiliate marketing programs. In these programs, you market any product or service (the company provides these products and services is known as a merchant) and get paid a commission for each paying customer you refer to the website of another.

While it is possible to get into affiliate marketing without a website of your own, it is much easier and financially rewarding to participate in the affiliate program if you have a website. This should be your first step. You can get your own website very cheap and there are website design tools that are available, so you do not have to be some kind of internet whiz in order to build your website and get into business.

So what should be on the website? Choose a topic you know something about the place; this will make it much easier to market a product or service that you choose to sign up for the affiliate. Build a website for your interest and then select an affiliate program that falls into that niche. There are affiliate marketing programs for just about any product or service you can think of, so do not worry that your interest is to cover – in fact, it is often better to achieve tightly focused niche market where you will have less competition but to try to deal with large and very experienced competitors.

The next step in making the venture marketing business successful one is to write content for your site. Make sure that your content is well written and will appeal to people who may be interested in buying products and services that merchant offers. Content is still good on the Internet, good content is the way to go if you want to grab the attention of your target market.

Use the keyword throughout this topic to make sure that people can find your site with search engines – this will mean more visitors to your site, the more clicks throughs to the merchant and more revenue for you! It can be easy to start marketing as long as you are willing to put in a little effort can make a good income from marketing opportunities. Finally, a relatively easy way to make some extra money!


Cost Effective Small Business Marketing Strategies and Tips – Part Three


In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process Will define your targeted marketing. See my previous article for information on Marketing Methods and Strategies.

Marketing Research

Questions to Ask

– Is a combination of goods and services a better, more Competitive Offering for the market than just a product or service?

– What is your advantage? Price? Superior Product or Service? Timing? Barriers to entry?

– What you shouldnt emphasizes? Quality, Selection, Location, Service, Your Expert Status or the History of the business?

– Can you effectively competetion?

– Define your Competition. What’s Their Edge?

– Who are your best Customers? Why?

* What are Their Demographics? Psychographics?

* Why do They buy?

* What media do They interactives with?

* What is Their spouse doing for a living?

* What is Their purchasing outlook for the next year?

– What are the best Aspects of your business in the customer’s view?

* What improvements do Customers want?

* Do They want more free Interaction like a Newsletter, E-book, Articles, Forums, etc? Customers, Whether current or prospective, offer the very best marketing info. Prepare a questionnaire for Them! Put surveys on your website. These are excellent getaways to fully define your “best” customer, and what Makes Them Decide to buy.

– Gives invaluable information on your competition and how you stack up. Marketing Research Bonanza is the World Wide Web!

– Use multiple Search Engines.

– Use Chat Rooms and Forums. They Can search as Focus Groups Provide invaluable and Marketing Research. Determiner your Marketing Appeals or your Customers’ hot buttons.

At the CONCLUSION of your initial Marketing Research, ask yourself:

– What customer needs, wants and niche translate Into “x” Amount of the profitability?

– What improvements are needed for your biz?

– How Can your competitors ostacoli your growth?

– How can you lose current Customers?

– What Measures need to be Taken to ensuresexcellent your Products and Services do not become obsolete?

– What changing trends affectation your business?

– Who do you need to advise you about running your business? Spark new ideas?

Remember: The Quality and Source of your Marketing Information define the efficacy of your Research. You need High Quality and Reliable Information, and These two variables are the key to your future success.


Targeted Marketing does not have to be expensive, rather, it is the Focused and personalized nature of inexpensive Targeted Marketing-which make it worth Considering. Some examples include:

– Email: Opt In

– Online Boards and Groups

– Free Offline & Online Ads

– Increase response rates with Toll Free Numbers

– Newsletters

– 900 Numbers

– Inexpensive Regional Magazine Editions: great credibility builder!

– Newspapers offer low-cost targeted geographic zones and neighborhoods.

– TV Ads are much Cheaper and targeted now.

– Home Shopping Networks Can be highly targeted and great to advertise around.

– Cell phone text messaging: Opt In only!

– Video Brochure: the paper brochure is a harder sell now days. Bring your Business, Products and Services alive with video and / or audio.

– Look at targeted media like Airplanes, airports, taxis, buses, checkout counters, restrooms, banks, etc.

– Marketing messages on a Telephone “Hold” Session.

– Use low cost special effects to Appear to have a bigger look on TV advertising.

Targeted Marketing Methods

Canvas Sing / Cold Calling: I am not a huge fan of canvassing or Cold Calling but it Can Be Effective / required in the early stages of your business, especially When money is tight. You Can ENHANCE your method by

– Putting out flyers / Mailings Prior to initiating contact

– Go to Networking Events (ie Chamber of Commerce or a Professional Network Group) as a guest of a member for free and make it count.

– Be direct; look people in the eye; and most importantly, offer value. Never hesitate to respectfully ask for the sale.

– Free Demonstration, a Sample or leaving behind a Product for free use Can Be Very Effective, if your product is highly Effective and Can sell Itself.

– Try to Quickly qualify the prospect and always ask for a Referral Regardless if a sale was made.

– Look for Ways to reference another mutual relationship to warm up a cold prospect

– Make the prospective customer feel Important

– educate your prospects; Empower Them and They Will buy from you

– Identify your unique benefits and Advantages, giving the prospect a great reason to buy

– Do your homework Prior to contact and tailor your presentation for a particular prospect

– Mention your current customers, show testimonials and talk about your past successes.

– Show pride in your product / service Offering

– Know the prospect Will buy from you and always try to close at Different points in your presentation

– If the sale is not consummated, ask why. Use the answers to tailor your presentation, rework your product / service Offering or alter your pricing / credit structure

– The presentation Should be brief and engage the prospect along the way.

If you follow the above pointers, canvassing Can Be Very Effective and inexpensive. Howeverwhole, it Demands a lot of time, discipline and consistency.

Biz Cards: Use Both Sides of your card, and it shouldnt sell something, offer something and point to your website for a special offer. It is a Sales Tool – use it as Such!

Letters: Personalized letters are a thing of the past, but an art form-which is worth using Today. Why? Simple: no one else is and you Will Appear unique. The letter Should Solve a prospective customer’s problem or point to a website presentation That does. Use online or offline questionnaire to capture valuable information Which You Can use to sell the prospect – it sets up your sale. Some tips:

– Follow up the first letter with a second letter and then a phone call. All this shouldnt be done in 10 day’s time. Follow up letters and calls shouldnt offer new information.

– Always ask for the sale! Oftel, the third time is the charm.

– Include personal references, people you know in common and testimonials in your letters.

– Combine a letter with a Questionnaire, sem asks a prospect to Provide an Opt In Email address. Send all further communications via email for cost effectiveness and immediate Yet convenient to the prospect contact. Remember, an email Can Be a Newsletter, Audio or Video Recording, a Power Point Presentation – the sky is the limit!

– Remember: Confidence, Quality, Selection and Price. Address all four in your contact; a sale is eminent, Provided the prospect is Qualified.

– Letters are an easy, cost-effective interventions way to stay in contact with Customers Whether you make a sale or not.

– Personalize it: Address to a particular person, hand sign it and write a personal PS by hand. You Can Even follow a sales letter with a handwritten note in a second mailing Before or after a follow up phone call. This Can Be Very Effective!

– Your letters should not ask the prospect to RESPOND. Rather, it Will Tell the prospect When You Will call to set up an Appointment and / or answer questions leading to a sale. Either way, on the phone call, Always ask for the sale.

– Stick with just a short letter. No other Enclosures. You have a better chance to be read. You Can always email (save postage) a brochure once you have the Retained interest.

– If the prospect can not wait for your follow up phone call, have a website address with an exclusive offer That points to a well crafted Sales Web Page (see my Online Marketing Article for more details).

– Sign your name in Blue color, along with the PS The Reader Will read the P.S. first so put some thought Into it.

– State your Offering’s benefits to the specific prospect without really saying what it is. This Will drive the prospect to check out your sales web page.

– Include a short Customer Testimonial with the Customer’s contact info. Let your current Customers do the selling for you!

– The numbers: Mass Mailings are Deemed Successful with a 1-2% Response Rate. If a personal letter is done right, a 10-20% sales rate (not Response Rate!) Can be achieved!

* If you do Mass Mailings, a Personal Letter as stage 2 to your responses Can Be Highly Effective as well!

– On your Online Sales Page always give the prospect the OPPORTUNITY to Opt In their email address so you Can automatically send a theme Newsletters, Articles, Special Offers, Bona Fides and the Suchitoto.

– How to get a sale? Simple: Eliminate all Risks of doing business with you and make sure the prospect understand the benefits and value of your Offering. That Pair with passion and straight forward ethics and you Will close again and again. You willhave to ask for the sale at a minimum of three times on average; so ask!

– Partner up with other ethic ally sound business people to pair your Offering and make a truly unique Offering and / or loss of the partner’s customer base. An experienced partner Can add a lot of credibility to your Offering.

– Ask for referrin from the beginning, Whether or not the prospect buys from you. If They do not, make sure you offer themself an Opt In so You Can continue to stay in front of themself with Specials, Newsletter, Company News and Events, Articles and the Suchitoto.

– If targeting businesses, ALWAYS send you letter to the President and then follow up with a phone call after you sent a handwritten note two days later. Two things Will happen, you have his / military attention, and your initial call Will be routed to the right decisionmakers maker in the company.

– Remember, letters are all about psychology so keep the emotional sale in mind When preparing the letter.

Note: A lot of These methods and Strategies described under “Letters” Can Be Applied to Many Different marketing tools – use theme!

Telemarketing: I am not a huge fan of cold calls (and this coming from someone WHO built initial sales and companies on cold calling). Now, a professional telephone campaign linked to a mailing of some sort (letter, brochure, marketing piece) can be quite effective interventions. In-bound telemarketing Can be profitable if done properly. The bottom line: 51% listen to telemarketers When called, so It can be a worthwhile strategy. Here are some keys toward running a Successful telemarketing campaign

– Research the prospect: Know the Important things about your prospect and how They relate to your business.

– Link your telemarketing with a personalized letter so your call is a follow up from an expected source, verses a pure cold call.

– I hate scripts. Your telemarketing shouldnt come naturally and lead to pre-Planned destinations and decisions (ie more info, website link, a free analysis, newsletter or article, or a sale).

– Know your hot-button words, such as “the profitability, increase Profits, lower costs and Expenses, increase cash flow, money and time savings, Competitive advantage and edge, market share” and so forth.

– Remember, an Objection is a faster way to a yes. Address an Objection adequately; you are one objection closer to the sale (typically 3 objection average per sale).

– Keep it simple: Contact, Warm Up, Present, Answer Questions / Address Object Mansions and Close (try to close twice Before your final close).

– Ask the prospect questions and Clearly understand his or military issues / problems so You Can Provide a solution.

– When you close and ask for the sale, always state the benefits Prior.

– A close does not have to be a sale. It could be you ask for the sale and the prospect is not convinced. Do not destroy your sales OPPORTUNITY by Trying over and over for a final close. Rather, set up an Appointment and send follow up information and a Sales Webpage link. Stay in front of the prospect (I am assuming this is a well Qualified prospect).

– Keep a Special Offer in your back pocket and only use it if you think the prospect is more motivated by price than your value added benefits.

– The hard numbers:

* 100 calls to close a sale

* 5 minutes average per call = @ 8 hours for a sale

* 5 = sales @ 40 hours of time

* The average call transaction When one business to another tele markets is @ $ 550-which means telemarketing Can be quite profitable

– You Can certainly increase the odds beforehand mentioned / percent ages to the better by developing and Implementing a warm-up campaign That Involves a personal letter, other type of mailing, email, etc. Warming up the prospect really pays off for the follow on Telemarketing.

Fliers / Circ Lars / Brochures, Fliers and Circ Lars are a short, concentrated, single message, specialty piece while a brochure is more detailed and longer. I am not a big fan of Any of These business promotion Mediums, unless They are used in a well thought out, targeted system. Here are some tips to draw clarity on what I mean

Fliers & Circ Lars

– If you need to Distribute a large volume, in conjunction (as a follow on) with a Mass Mailing , use Circ Lars.

– Gets Instant action if implemented correctly.

– Clear Offer

– urgency

– Straight to the Point

– Instruct Prospect what to do Next

– Clearly Ties in to a Previously Established Identity

– Content is very Important, as well as, Process.

* Factual / Explain

* Inform

* Sell

– Help a Prospect visualize your Content with a Picture

– Use Headlines & Bullet Points

* List the greatest benefits for the particular audience

– Test out your Brochure with a Circular / Flier for costeffective Test Marketing

– Use Action Words

– Learn Desktop publishing and produce your own materials at a Fraction of the price. Get a Graphic Design Student internment to Create Your Artwork for a small fee.

– Color and Gloss are expensive. If you are not selling a luxury, premium product, Consider colored ink and colored stock to bring your piece to life. Howeverwhole, if you self produce, I preferring Gloss and Colored Stones – it is worth the added cost but mitigated When self produced.

– ROI: One Sale / one job shouldnt handily situated pay for your entireties creation and distribution costs, Otherwise, reconsidering your campaign.

Brochures: More expensive, more detailed, larger pieces-which instill confidence and credibility. Moreover, it Provides a more finesse, elaborate sales process. As a mailing, I preferring a Circular. For customer location placement, I like a Flier. Brochures are great for in-house advertising; give to Existing Clients with a referral section; perfect to use online in combination with Website Marketing. I like all my referral sources to have a replenishable stack of Brochures that contain a referral section. Also if you do not make a sale, sent a few Brochures and ask the prospect to give out for a referral fee (and to stay in front of the prospect).

– The best use of Brochures in my opinion is online and as a PDF product, as well as, a video and / or Power Point product.

– Color is good. It increase your retention rate by over 50% and Affects the buying attitude by 40%.

– A brochure That costs a $ 1 to produce Can have 8 pages, so use wisely themself. Tell a story, build credibility, make it personal and keep a professional, clean look.

– If you have products That change was rapidly, Consider using a pocket brochure for product update Inserts. Great for price lists too!

– Customer testimonials are a must.

– Have the brochure point to specific web sales pages for more information.

– Call for Action in your brochure. Direct the prospect.

– A low cost way of producing a brochure is having a magazine, where You advertise in or publish in, produce the ads / story as a brochure for you.

– A great combination if money is a premium (it always is with a small business, is not it?) Is to run small print ads in publications sem Many point to a FREE Brochure, Which could be an Online Brochure. Give people a reason to request the FREE Brochure.

– You Can Personalize a Brochure Request by Including a handwritten sticky note on it (this Can be done digitally as well).

– Be sure to follow up with the Brochure Requester Within five days.

– Brochures shouldnt only go to Interested prospects. Circ Lars Can be more mass market. Brochures shouldnt bring you a closing rate of about 30%.

– An Online Brochure Can have links to video, Power Point and Audio Presentations. These really increase your Chances to make a sale.

Classified Ads: These types of ads Can be low cost, cover a specific region or evenness neighborhood or you take national and international. For a targeted audience, concentrate on Magazines. An Important stat: 60% of Americans read a magazine entirely but from back to front. So, your ad has a good chance of being read.

– Consider Classified Network for targeted, multimedia ads at a great price.

– Use a short Headline in all CAPS. Only use abbreviations Will people understand.

– Personalize it

– Direct the reader to a Web Sales Page

– Consider Putting your phone number

– Read the other ads in your advertising section and write an ad That contrasts

– A great way to sell a book, offer a FREE E-book or Article

– Use Facts in the AD

– Create momentum and call the reader to Act

– Accentuate benefits

– Classified Ads are short and sweet but you need quality of message. Start with a bigger AD and cut it down to the lines you need for the small Ad. You need very tight copy. Study competitors Ads to spark ideas and angles.

– I am not a fan of online classifieds. I think They get lost on the websites sem They are displayed. For this reason, I recommend Print. If you find a Classified Online Forum or Service or directory you like, the down side is you have to resubmit the Ad daily to keep visibility.

– Offer something FREE!

Gift Certificates: This Can Be Looked over an area for Many businesses. Promote your Gift Certificates on the Home Page of your website. Do not have an Expiration Date. Specializes for Holidays. Put a link in your email address highlighting your certificate offerings. It is a great way to Brand your name.

Signs: Signage Can be quite expensive so pick a business location-which requires minimum outdoor signage exposure. Indoor or Sidewalk Signage is much less expensive and Can be quite effective interventions. Be sure to keep your signs consistent with your logo, meme, advertising message and branding. Consistency in identity and image across the board in all the media types you are employing is paramount to converting a Prospect to a Customer.

– Keep the sign short, conciseness and use persuasive, action words. Have a Visible, identifiable logo.

– Sidewalk signs shouldnt be designed to stop the pedestrian, went that person to pause. Then a sign and / or merchandise in the window has a chance of pulling That prospect in to your business. Better Yet, put your best priced merchandise outside your door. It can cause an impulse buy and / or Create an invitation to visit your business.

– Promote Cross Selling Opportunities

Use Brochures, Biz Cards, Gift Certificate and Coupon Displays with your signage. At the very least, a non-buying prospect Can leave with something, if not a Gift Certificate. This Create great viral based, inexpensive advertising.

– Remember, Ads Can become a sign – just blow it up!

– Use point of purchase signs to get the instant gratification sale.

– Check out your competition and see what They successfully use.

Free Bulletin Boards: Depends on your type of business. For instance, if you deliverability pizza to a college, then Bulletin Boards Can Be your best advertising. Bulletin Boards are very time Consuming as you need to check the board and refresh your Offering at least twice per week. Hire a part time student to manage your Bulletin Boards so Can you spend your time more wisely.

– Everywhere has a Bulletin Board. Try to Choose Those That are well maintained (so you remainside Visible) and have the right prospect traffic.

– You Can use your Circ Lars to post on the Bulletin Boards. Always have precut strips or peel offs for prospects to take your information with themes.

Yellow Pages: One question: Why? Print Yellow Pages are expensive, and in the Internet world, the flesh much less Influence and utility. If you feel That you must advertise in the Yellow Pages, put tracking devices on the ad so You Can measure its effectiveness. Moreover, one ad may not do it as people may search in more than one category to find you.

– Is the answer online Yellow Pages? No! Consider Google Local with Google Maps verses using the online Yellow Pages.

– The Largest Ad wins in Print Advertising. So, Instead of paying the extra bucks for one large ad on a page put two smaller ones to preventions being Overshadowed by a large ad

– Color pays. Spend the extra bucks for it.

– Offer something for FREE

– Make your AD personal – address That person looking at your Ad

Use the Power of Desktop Publishing: Learn to use graphic design software and design your own logo, Brochures, circ lars, ads, business cards for a Fraction of the cost. Take a class on the software You will be using so You Can create Create professional looking materials. Then You Can always hire a pro to clean up your designs. There is no need to spend thousands of dollars on your designs using a graphic designer – You Can use a pro When you are successfulness and the cash flow is there.

In my next blog post I will Discuss the Power of Mass Media. Stay tuned!


Email Marketing Strategies – 4 Tips


Over the years email marketing has evolved based on the wants, needs and actions audience. Companies were abusing their client base and spamming them with too much e-mail, and even today is a huge amount of spam.

Consequently, various spam filters and controls have been adopted to filter out obvious spam emails, but at the same time to put some good e-mail in the trash box. So it is important to check the trash and waste box once in a while to ensure no good letter arrived there before deleting all spam emails.

Now there has been a resurgence of email marketing and as long as you do not overdo it then customers will take your emails. Email can be a great form of communication, and even the legal system takes emails legal documents these days. My own company to tour all our business can now be done through the mail … including ticketing. It is much easier to communicate through email than having to go in travel each time you want to communicate on their journeys.

Check out these 4 tips for email marketing that will help your business become more successful with email marketing.

Keep your quote them short and simple.

people do not want to read long e-mail, just as they do not want to read long articles. Select a topic and then write on the subject as quickly and concisely as possible. This will get your point across quickly and keep the attention of potential customers and make them more likely to open your emails future.

not too much Email Boxes of

There are many companies that feel the best way to get their message across is to flow database with email after email. Do not do it. This fills up their boxes and encourage them to treat e-mail as spam, so that future emails from you do not reach them. Or they will just delete your email without opening them.

Send to a customer base sparingly. If you contact your list less with valuable information they will look forward to your emails and open them every time.

give valuable content or information

audience received an email needs to have a reason to open and read them. They need to get something out of your email if there is information that they need, something they can learn or sale or offer.

Remember AIDA formula

1. Attention – this was a subject line, and needs to be tough to make them want to open email

2. Interest -. what is it in the letter that interested then offer them value and will get them to want to read it

3. Desire – what is it in the letter that will create a desire for them to take action and, most importantly

4. Action – what is your call to action, and you’ve made it easy for them to take the next step

Think about the emails you sent out, put yourself in the shoes of the reader. and think about what email is to offer them. Would you open it? Would you read it all? Would you call to take action? Do not send e-mail if you can not answer these questions.

Vita demographics

Know your audience. If you have a business then you will have a good idea of ​​the audience you are targeting. If you are just starting out determine who your customers will be an important part of your business plan. Whether you need to know and understand who you are marketing to.

Once you have decided the audience you need to contact them at their level. The more you understand the person you are writing to make it easier to connect with them. To connect with people and build relationships whether in person or online is the key to building your business. They need to feel that they want and can trust you before they will want to do business with you. This is so important for the future of the company as we all like to do business with people that we have built a relationship with

think ultimately around the mail policy -. What you want to say, how you’re going to say it, you are giving them anything of value, you are targeting the right market, and what is going to get the audience to read your emails and take action. If you do this they will read email, listen to what you say and bring you sales.


The Importance of Marketing education


While many employers find ways to get an education in finance, small business ownership, and other useful material, marketing training can be harder to find.

This is often true because when you start a new business, many entrepreneurs do not realize how important marketing is to their business. This leads to a glossing over marketing ideas rather than in-depth study of them.

To succeed in the new company, to get marketing education is the key to making business work online. It is one of the most important aspects business, it is important to get your education from the right source.

Home Business Marketing

To get the right marketing education, it should be from a source that is familiar with the needs of your home business. When you work at home, you need specific business and marketing needs, such as convenient marketing techniques that can be done entirely from home.

Anyone who has run the business from home and who has experience in home business marketing is an ideal mentor to provide the right kind of marketing information.

Boosting revenue opportunities

All revenue opportunities is dependent on how many targeted customers hear about it and what they think about marketing messages they get. These factors are almost completely driven by marketing that reaches them. In direct sales, income opportunity you have is driven by how you market your products and how you decide who to market them.

Learning to choose between these marketing factors is a big part of marketing education you get from a mentor. With so much marketing advice out there, but someone who understands targeted online marketing and how to market a home business can give you this type of education.

Work from home Income

With the Internet making it possible to market around the world, it is now possible for even the smallest companies to create a global campaign from home. New direct sales company can market abroad with the same ease as the national campaign, bringing in customers from all that has an Internet connection.

Instead of relying on just a few customers in the immediate area, the right kind of marketing education can give you the tools to reach a large pool of customers who want what you have and are willing to pay enough to provide you with a substantial profit.


Writing for business and marketing


Whatever it is that you need to write for trade or business, it deserves all your attention for your business to thrive. Anyone who can hold a pen or can sit in front of a computer can write something to make his intentions known, but writing to enter into force immediately and forcefully, the writer needs to take into account several important points.

Before you start to write, organize your thoughts is an absolute necessity. You might like to take notes while you think. During this process, you have to

* Analyze readers by thinking about these questions: What age group is the audience and what are their needs in relation to your business? Then assess the views of the reader. What they want to know? What do they need to know? Also imagine what information, if any, needs to be.

* Analyze your own credibility. Are you ethical? Are you hurt your business by writing to other personal or technical expertise is not copyrighted yet? Are you hurt someone or some group by holding back information? Are you trying to exaggerate a point unnecessarily or skip some important data? Can you increase your credibility by providing evidence to support the proposal or you want to do.

* Even if you make a perfect proposal or perfect report, what type of questions you can expect afterwards?

Then, make a list of things you’re going to write, and arrange them into groups of similar ideas. This will be about body text

Before you start writing the first draft, make sure you understand these basics :.

* Determine what the main idea and put it down first. Make sure your purpose in writing this proposal, ad text, etc is immediately clear to readers.

* Readers remember the first sentence of the best and ideas introduced in the first place. In other words, first come first served. Put less important ideas at the end of the text.

* Start each team with a strong sentence that introduces or summarizes what provision will include. Then you can reinforce it with the support today. One idea for the team is the way to go. Do not flood paragraph with different ideas.

* Short sentences and short paragraphs make the text easier to read. A short sentence is twenty words or less. The shorter the sentence, the more understanding; because it helps to keep the introductory sentence of each paragraph Short. Then vary sentence lengths to make the text interesting.

* The tone of the text is also important. Always be aware of the tone you are using, because tone shows your attitude. Stay away from negative tones as condescending, accusing, angry, etc.

* Use the call. Active discussions voice to the reader directly, and it makes writing sound more sincere and less tedious.

* Use transitional words like and result in additional etc., to connect ideas together.

* Use headings and subheadings so that the reader can find the material easier.

* If you are writing is a business letter or you are dealing with a specific person, but you are not sure about the title ( Mr. Dr. Mrs. or Ms ), go to title and use the first and last name of the person; e. g., Dear John Doe.

* If you’re using a template, do not use words or phrases of the sample. You have to be original to make your point

To prevent, because they will either be boring or they will be misunderstood :.

* jargon and curse words

* words with ambiguity

* Clichés

When conditions permit, written in a friendly, conversational style. Write as if you are talking to a specific person. Business writing need not be formal all the time.

Then, the method of writing should not be hasty. Write the first draft without correction, so you do not miss any fresh ideas. Then go back and review the text. When you edit, read what you’ve written out loud and listen to find out if the writing flows well, or you can use a tape recorder and listen again.

The visual design of the text is important, too. The text should be centered on the page and each page should look harmonious

Effective writing is not only important to facilitate the business, but also shows an image of your business and what kind of person you are. It is therefore necessary to take all precautions against it.


Business Marketing – How Can I Best Business my name in the market



I love it when business owners to ask me questions about how to get their name out there in the market. How can I brand my company? How can I get my picture out there?

First of all, this is a question you want to ask?

Would you rather everyone knows your company name or would you rather increase profits?

Would you rather everyone knows your company name or people get encouraged to come to you and beg to do business with you?

The quality of the questions you ask influence the answers you will find.

If you want people to know the name of your company, your focus is on branding or advertising. This is very expensive and very ineffective way to market your business. This is a great way to throw your money away.

This is a traditional marketing. It’s the tell-based marketing.

Tell-based marketing for me is the quickest way to go broke.

For example, there is a company that manufactures a very popular soft drinks. They spend a lot of money to remind me that they are. Every now and then they update their label so I can take them back.

But it is a waste of money. I hate soft drink products. I prefer to drink radioactive water tap and drinking soda them.

They are well to get their name out there business. But they are not successful in encouraging me to buy their product. I know about the eruption but I will not buy it and I will not drink it.

People do not care about your name. They care only about finding solutions to their problems.

A better use of time and money to focus on offering solutions to people’s problems instead of focusing image.

Also marketing goals is not to win a popularity contest. The aim is to persuade people to take action -. Buy your product or service

Flood Light vs. laser

Image-based marketing, which is what you’re talking about when you ask “how to get your company name out there” is like a floodlight.

You are spread all among the sites that do not require light.

You try to tell everyone who can fog a mirror you are.

You advertise anywhere and everywhere.

You’re marketing to people who have no interest or need for the product /service.

You’re also waste a lot of money.

Ask-based marketing along with direct marketing is like a laser beam. It is very targeted.

goal is to target those who are interested in your product / service.

Do not try to tell everyone that you are. Instead, focus on telling them that are in the market you have to offer.

What to do

Here is the simplest and most cost-effective way to get your company name out there

1. Identify your target market. Describe your ideal customer.

2. Create a dialogue with the ideal customer. Run Ask Campaign. Give survey. Find out what they want.

3. Create a product based on what you learn from your discussion.

4. Create compelling offers to market the product.

5. Selling the product to them that you have an ongoing conversation.

6. Repeat

Note :. The easiest way to create a compelling offer is to first run the Ask Campaign to find out what your market wants. Then use the language that they gave you the Ask campaign to create compelling offers. You then give them what they told you they wanted and you are telling them that using their own language. It’s very compelling.

Bottom Line

If you lead with your company name and business motto and your business card, they will ignore you.

Instead, focus on creating discussion and problem solving.

If the marketing ways that you can provide a specific solution to give their problems / pain, they will be motivated to find your name and they will find you, even if they have to drive past the 10 competitors.


Online Network Marketing Business


Essentially any MLM can be changed in online marketing networks as long as the company provides a website where customers can place orders under the account marketing costs.

The process is carried out in addition, I will call it the college website, which directs customers and prospects down the line (customers) to the company website service.

Upper website will automate as much of the “process” as possible. It will present the offer, providing information designed to encourage potential customers to take action, direct customers to your company’s service so they can take action, and providing customer support if they take action.

The hardest part of the “process” to automate the approach. For online network marketing business, this is what marketing tactics used to get customers to upper website. This is done online and offline marketing website.

There are many ways to market your website online. The easiest ones to learn when you are starting out are article marketing, PPC marketing and forum marketing.

Some offline website marketing strategies are card marketing, window stuffing, car decals, business shirt.

Never lose focus in the aim of website marketing … get people who might be interested in your product or business, to the upper website. There are many distractions out there. Stay focused and keep it simple

There are a few things to keep in mind if you are just starting your venture into network marketing :.

  • High quality disposable products
  • Free marketing tools
  • Business longevity
  • Professional website
  • Balanced compensation plan

If you do not really enjoy the product and do not try to sell it. There are a lot of MLMs out there. Find a product that you love to use and teach it to others.

focus on product quality is not a business opportunity. If the product is not strong enough to stand on its own then what network you build will probably not last long.

Look for a company that has been around for a while, but still has lots of growing opportunities.

Looking for consumption goods. Disposable products provide long-term earnings potential. If the product is high then you can make money off the same customers indefinitely.

Looking for balance compensation plan. No two companies use the same compensation plan. It should provide a bonus in the beginning that encourages initial network construction, roll up the payoffs so you do not miss an entire leg of a network just because one person decides to quit, progressive percentage increase or deeper net earning potential for a full-time business builder that encourages market to assist down-line them in getting a network started.

I know I went in a little more than just an online network marketing business information but I want to be sure you keep your eyes open and not get blinded by the good chance … and they are great.

Have a good day and welcome to what I think is the best opportunity for financial freedom for everyone … Network Marketing.


Flyers: Marketing and Business


When it comes to guerrilla marketing passing out flyers is one of the most direct approaches. Also, this approach Can prove to be good exercise. You Can expections a response rate around 1.5% for more affluent neighborhoods and a little over 2% for more Urban Area. Yep, passing out flyers is purely a numbers game. This approach is all about the percent ages. If you want a response, well you willhave to pass out quite a few flyers.

This article Will give you a Useful Guideline and tips for your flyer campaign. Some Aspects of a flyer campaign are listed below:

Apartment Complexes vary in the property owner’s stance on solicitation. Many times a sign to preventions solicitation is not present so the complex is fair game but be watchful for the signs. Also, some complexes have security guards while others do not. It is okay to leave flyers on doors and on cars but if a security guard or an agent for the company orders you to leave, just go somewhere else.

Door to Door is monotonous and time Consuming, but it is a thorough way to get your message to a large targeted group. The law does not Allow you to put anything in anyone’s mailbox. The mailbox is reserved for the U.S. Mail only. Nobody except the resident and the postal carrier is allowed to touch anyone’s mailbox. For best results, simple roll up the paper and stick it in the door handle, wedge the paper Into the crack, or toss it inside the screen door if Necessary.

Parking Lot Can an efficient way to get out the Maximum Amount of flyers in the Shortest Amount of time. I Consider parking lots more efficient Because there is less walking and the flyers are typically spread out more worldwidely as the Drivers head home to differentially locations. Remember That most parking lots are private property where the owner has the right to order you off the property, and evenness Permanently bar you from the Premises if he chooser.

In Rural Areas the flyers Can be wedged in the door handle. Also in These Areas, mail boxes are still reserved for the US mail only, but in Many cases, there are receptacles for Newspapers near the mailbox. These receptacles are not reserved and Can be used for your flyer campaign. Another option is taping the flyer to a fence post if a receptacle is not available.

Gated Communities are practically not subject to solicitation. If you have to pass through a gate to enter a community, you might as well not even try to enter. Remember, that was some trailer parks are also posted “No Trespassing.” To reach places like Those, about All You Can do is buy a mailing list from the post office and pay the money to buy stamps and mail Postcards to themself.

Shopping Malls are usually chalked full of security roving the parking lot. Typically malls igniting not to be lenient about Any activity other than shopping. In fact, malls are a bad place for this type of marketing. Office parks could offer a better alternative.

Strip Shopping Centers have the joint rights as a mall, but Normally are not as strict about enforcing Their rights. More upscale centers igniting to be strict about Their rights and of course if there is a sign for “no solicitation” do not pass out the flyers.

Also, Stand-Alone Stores also have the joint right and igniting Prevent the passing out of flyers.

usually, Municipal Parking Lot and Curb Side Parking Spaces are open for flyer distribution. That goes for the joint parking lots at public parks. Just leave the flyer under the windshield wiper, or toss it in Any open window.

Bus Stops and Public sidewalks are fair game for distributing flyers. Any place That is a public right of way is Appropriate to pass out flyers, as long as you are not blocking traffic or Creating a hazard.

As long as you remainside on the sidewalk near the street, a School is a public place where flyer distribution is allowability CD. If the school tries to stop you, this could work in your favor as the students would more like become more curious about your information.

If you are organizing an event, like a seminar, you shouldnt utilize the Bulletin Boards near the entrance of stores in the community. Most convenience stores have a bulletin board near the entrance where you Can post flyers for Upcoming events. You Can post multiple copies of a flyer (a good pair of thumbtacks Will hold about fifteen of theme) so people Can take it home with themes.

Instead of passing out the flyers individually, You Can fit the theme out collectively . Flyers Can be left anyplace where people spend time waiting, such as:


barber shops

Beauty parlors

Doctor, dentist offices

Bus, train stations


Buses and trains (on the seat)

Airplanes (in the pouch, with the in-flight magazine)

Fast food restaurants (on the seat)

Libraries (tucked inside a book)

Phone booths

Rest rooms

Some General Tips are below:

(1) Be careful not to get in anyone’s way. If you block anyone’s access to anything, you are in violation.

(2) Just move on if anyone Tell You They do not want a flyer.

(3) If a car alarm goes off on you, calmly move away. Do not panic or run. Stay calm, and it Will be obvious to anyone watching That you’re only passing out flyers, and not out to commit a crime.

(4) When on private property there is no need to argue about being asked to leave. You have no basis for Any argument.

(5) If you’re on public property (specifically, a public right of way) (as long as you’re not making traffic back up) it is legal for you to Distribute flyers.

(6) Some public property is not a public right of way. Legally, a public place has the right to stop you from Soliciting from Aisle to Aisle, like at a county fair for instance.

I Realize That marketing Can be one of the toughen parts of Getting Started. You will come to Realize That it is a NECESSITY for a business to thrive and have success. Use this article as a guide for your flyer campaign, as you “Create Your Own Lane” in business success.