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Small Business Marketing – What to Consider Before You Sponsor Local Team

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As a small business you will probably get approached by a sports team or a community event to be a sponsor. When marketing your small business this seems attractive marketing process to understand, or even perhaps try your product or service. However, before you accept there are things you should consider.

What are you getting for your sponsorship?
to talk to your organization or event organizer how you can maximize your sponsorship. dollars and get in writing what exposure your business will get

some questions to ask are:

  • Where will the logo, brand or company my name appear?
  • How and how often will logo, brand or company my name appear?
  • Is it only sponsorship or is it shared with other companies? Who are the companies that will share the sponsorship and they are relevant to my business?
  • What additional benefits will I receive for my advantage? For example, the inclusion of ad in their program, assigned seating in a game or event to entertain clients, players on a sports team meeting key customers, etc.

To ensure quality logo is kept, to require the approval of any materials where the logo or information about the brand or company will appear.

Cost Versus favor of

With any marketing strategy you perform you need to be aware of the costs, as against the results you want to achieve. Sponsorship as a marketing strategy should not be different. Analyze your cost advantage versus the expected results you want to achieve. Compare the cost of sponsorship marketing tactic costs to determine whether the money could be better spent on other marketing techniques. For example, if you press lunch how many ways you hope to generate from sponsorship? Would you like to generate more leads by direct mail campaign to the same customer?

If you are unable to provide certain benefits, you may be able to negotiate prices or promote joint sponsorship. With the joint sponsorship secure sponsorship is shared with companies that complement and is not a direct competitor.

Setting a Budget

Set a budget for how much you want to commit to sponsorship. Plan in advance which events, institutions, etc. you want to sponsor this year and stick to the plan. It is likely that you will get requests all year from organizations that need sponsorship. Unless they offer a once in a lifetime opportunity, it is best to stick to the plan to prevent overspending and hasty agreements sponsorship may not be appropriate for your business and your target market.

Relevance for Your Target Market

Select the option that applies to your brand or company and appeal to your target market. Try not to choose the option that only the interest or a particular employee. It is no use to sponsoring local football if players or spectators are not your target market.

Tracking Results
.
Tracking sponsorship strategy is often difficult because of the wide audience they have the potential to reach

Several ways to monitor sponsorship results are:

  • Measuring media exposure from the sponsorship assistance. event notification and choice in the local newspaper, on the radio etc
  • Measuring exposure to brands or companies in other mediums such. programs, clothing, logo etc
  • new customers that have come from sponsorship participation of your example. asking customers where they got to hear about you or your company, market research which analyzes customer recall where they saw the brand or company name
  • privilege you get from such sponsorship. access to databases
  • Relationships with people who may be effective that you could not normally get, for example. MPs, sports stars etc

Grants can be a great marketing strategy; However, it is always wise to work out what it will do for small business before you commit to spending valuable marketing dollar.

© Marketing for Business Success Pty Ltd 2008

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Everything You Need to Know About Marketing, you learned in kindergarten

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Research shows that we do 90% of our study in the first 5 years of life. That means we spend the rest of our lives trying to learn that the last 10% … and marketing professionals to enter the field already know 90% of what they need to know to hit a home run right out of the gate!

How do they know? They learned it in kindergarten.

What Kindergarten teaches marketing, business and Success

The number of self-made business success stories is growing by the day. Now I ask you, how is it possible when everyone knows that you have to have a degree in business to know how to run a business?

We are back to the 90/10 rule again. When you grow up and you already know about 90% of the techniques and information you need to grow your business and kick off an amazing marketing campaign. And you learn it all before you started the first grade

Here is a look at the Kindergarten teaches us about business, marketing and performance :.

  1. If you do not get excited, no one else will either.
  2. To catch someone’s interest, show them toys. To make a friend for life, let them play too.
  3. Do not be afraid to ask “why?” as often as possible.
  4. People like you better if you are not afraid to get dirty.
  5. Bright colors are always more fun.
  6. Do not be afraid to make mistakes.
  7. If you do not know how to do something, find someone who does.
  8. If you know how to do something, blame everyone else.
  9. It’s always interesting when you work as a group.
  10. Leave plenty of time to play.
  11. Be the first to say hello.
  12. You can never have too many friends.
  13. Any picture worth drawing is worth drawing right.
  14. If you have something cool in the pocket, all say. As often as possible.
  15. not be serious all the time. It makes you boring.
  16. Use good manners.
  17. Smile. Other people will smile back.
  18. If you were wrong, say you’re sorry.
  19. Stand up for what you believe in.
  20. Put all your effort into everything you do.

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Small Business Failure – A Marketing Approach

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Like many inexperienced business owners might know that starting a new business is not an easy task, there are many things that could go wrong, however, in order to make it work you have to think and act in a positive way. Choosing the right niche, product or service and marketing techniques are vital to success, but these are not the only factors that you should pay attention when starting a new business, having the right tax policy will help you stay afloat and avoid problems with local. In this article were going to focus on marketing.

the right amount of resources to make the marketing strategy work is not a matter of choice, is something you must do whether you like it or not, luckily enough you have several options when it comes to marketing strategies and due to technological changes that you are now able to take your marketing strategy online.

promote business off-line usually takes a lot of work, this involves contacting a newspaper in order to display advertisements and attract local visitors Brick-and-mortar companies, and set up within the community . Another strategy you can use involves becoming a sponsor local teams, by providing equipment and uniforms they need, sponsorship is really a very broad strategy because you can run it in many different areas, you could provide equipment for schools if you have the appropriate content or you could also support nonprofit organizations. Although sponsorship is a great way to build a brand and create local awareness you will be limited by your budget is where small business problems usually start.

Because marketing is an activity that you can not forget, you need to research different ways to make your customers aware of the action without going bankrupt, this is why online technology usually makes a lot of sense, if you run a comparison of the two mediums you will find that off-line marketing strategy will cost you about 10 times as much as the online technologies and result can not be guaranteed until several months later.

If you are not very savvy when it comes to computers you can hire a worker who is very satisfied with the online market in order to promote your business through this medium, online advertising is not to know everything the technology that makes it work is to be aware of them and just have a little information on how to use them and make them work in your favor. Many small businesses fail because much to invest in marketing strategy does not provide fast results and is better positioned to build brand site, take some time to analyze options and make smart choices.

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Eco-Friendly Marketing – Running sustainable business

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Does your company currently marketing the wasteful, ineffective way? Are you spending thousands of dollars on print advertising including postcards, booklets, tri-folds, etc.? Well, the times are changing and you have to step up to the table.

Green, Eco-friendly marketing takes all types and is critical to business growth and preservation of the environment. World containing 50 million or more companies if all convert their projects to be green environment will greatly appreciate us. Just analyze marketing efforts and distinguish between what is working and what is not working is important to cut costs and be eco-friendly. The epitome of eco-friendly marketing is summed up in two words: Internet Marketing

take advantage of the Internet to promote products and services is much greener than printing and distribution of postcards, brochures and similar materials .. The Internet eliminates the need for printing, which saves trees. More importantly, internet marketing is timeless. Ads can be created and will last much longer and have a greater impact, as opposed to sending someone a brochure at all, will be thrown in the trash can a few days.

Green online marketing can be achieved through the following media (to name a few):

1) Web Design – Having a clean representatives, functional website is much more important than any print ad. A website helps build online exposure, thereby increasing sales generated through online marketing efforts

2) Social Media -. Posting photos and videos on various social media websites and share them with the world is a great way to get online exposure and build more unique, eco-friendly brand. Usually photos / videos are sent to the press kit, printed in a booklet or on a CD, but the status of such media to websites and share with people all over the world is a more effective and timeless. If the position of the right, with different keywords, rich media is the key to success and will last for many years

3) Social Bookmarking – bookmark websites and blog posts on social bookmarking sites (Digg, Reddit, Technorati, etc.) is a great marketing strategy and creates brand awareness and link backs (links to your site). Social bookmarking is a relatively new phenomenon and is on fire

4) Flash Banner Ads -. Fully-watchman’s business activities and product / service is usually a challenge, however, Flash banners allow different information which serves as a small video (10x better than static advertising placements). Create Flash banner ads and post them on blogs, forums and other media as heavy traffic is a key technology to build online traffic and exposure. Tickets for the niche market and publish useful and informative banner advertisements will surely increase traffic and ultimately sales; I’ve seen it happen time and time again

5) Search Engine Optimization (SEO) -. Optimizing keywords on a Web site, blog, forum, etc. is relevant to the brand and company growth. In all reality, if you have an amazing place, but no one can find it, what good is it? Strategically target keywords is another important factor in the exposure of the brand mix.

As anyone can see, the possibilities of internet marketing are endless and should definitely be explored. In the coming years the internet will continuously take over all aspects of life, from a network of friends to promote ones business, and do not keep up with the bandwagon wil be harmful for most, if not all, companies.

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Business Podcast Marketing Case Study Proves Results

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Business Podcast Marketing Case Study shows how Podcasting delivers dramatic results for clients. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; Podcasting has the potential to be a marketing tool that delivers superb performance marketing.

professional market transactions over the marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.

This case study is about how Bearing Point used podcasting to promote the White Paper and the check frequency of 30% vs. traditional 10%. This is a 200% increase over traditional marketing methods

Here is a brief excerpt :. “Dunay was not sure if the podcasts would be a hit or not, especially since the main his prospects tend to be fairly conservative. So he does not roll out trumpets and strobe lights for the launch.

Instead, the team posted podcasts and announcements at several related sites including http://www.Podblaze.com http://www.FreshPodcasts.com , and iTunes (all of which currently promote podcasts for free .) They also rolled out a press release and email announcement to the house list. The first podcast of quietly began July 29, 2005.

RESULTS

Joy and Celebration! Hundreds of executives downloaded podcasts. Dunay had hoped to 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did … “

This is a good example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case, the action was to download a white paper and effectively generate leads.

I’ve been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study on http://www.MarketingSherpa.com

Experienced online marketing professionals who have expertise in the field of podcast production, technology, and visibility so that http: / /www.LeveragedPromotion.com can help your business achieve these same levels of results. Just create a podcast in the vacuum of space is the wrong strategy. Make sure that you gain maximum exposure for the podcast so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford

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How to start a home-based Internet Marketing Business with a small budget

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If you are looking for a home-based Internet Marketing Business Information Marketing has proven to be a solid revenue generator for those who want to start a business, but have very limited resources to begin with.

Information Marketing simply refers to selling information related products such as electronic books or e-books, music, or downloadable videos, newsletters, advice of any kind, lists of resources or ideas, and so on, rather but physical goods, such as electronics or clothing.

Online Information Marketing activity is increasing by leaps and bounds. The e-book market alone hit $ 130 million in 2007, and approximately $ 220 million in 2008. Beginning in 2009 and beyond, it will likely soar $ 3 billion or $ 5 billion.

It is an established fact that the Information Marketing business is a massive and rapidly growing. It is Information Marketing much as one of the best business opportunities for those who want to work at home and do the marketing on the internet right now.

By self-control Information Marketing business, you can …

1) Start easily

downloadable products are the fastest and easiest way to get to the market, and you can create products almost immediately. When product creation is done right, it only takes an hour or a few days to get good quality information products do. Product creation should definitely not take months or even weeks of your time!

2) Start inexpensive

With online information marketing business, startup costs outrageously low, and you can be up and running in just a week or two. Popular products are the most inexpensive product to create. You create a product once and after that you can distribute the same Copy infinite times.

3) Working part-time at home

What’s great with this type of home-based Internet Marketing business is automated trading systems, including payment processing and digital delivery will reduce your work hours remarkably. You have to make a sale, even when you’re taking care of your children, practice, or sleeping! As I am writing this article, I have sales coming in although I’m not doing anything related to the sale.

4) Turn your hobby or other expertise in profits

If you or your children have had interests or there are materials you love to talk about, then you should definitely share your knowledge and at the same time get paid for it! Information Marketing is a very simple way to turn your ideas into profits. You can benefit from a passion, a hobby or area of ​​expertise … and if you think you do not need any special expertise, you can help other people share their knowledge and earn from helping them!

5) Enjoy huge profit margins!

Only 10 years ago it was impossible to Information Marketing business with such costs low cost and low risk, and very little financial risk. The low overhead costs make a huge margin. Over time, when you get experience in this amazing business, you can make money almost on command.

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Online Marketing business

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You want to make extra money, more than likely. We could all use a little extra income these days. You’re probably too busy to take on another job not to mention that it was absolutely exhausting. How you can make some extra money without putting you through the wringer? One way is to get to work from home Internet marketing business.

can increase revenue from home in your spare time. Depending on how much work you are willing and able to put into this new business venture, you can make a respectable extra income or even replace your day job eventually, all the while working on your own schedule. Sounds great, does not it? It is, and better yet, it is not all that difficult -. However, the more effort you put behind it the larger prizes will be

One of the most popular and easiest web based home business to get into affiliate marketing programs. In these programs, you market any product or service (the company provides these products and services is known as a merchant) and get paid a commission for each paying customer you refer to the website of another.

While it is possible to get into affiliate marketing without a website of your own, it is much easier and financially rewarding to participate in the affiliate program if you have a website. This should be your first step. You can get your own website very cheap and there are website design tools that are available, so you do not have to be some kind of internet whiz in order to build your website and get into business.

So what should be on the website? Choose a topic you know something about the place; this will make it much easier to market a product or service that you choose to sign up for the affiliate. Build a website for your interest and then select an affiliate program that falls into that niche. There are affiliate marketing programs for just about any product or service you can think of, so do not worry that your interest is to cover – in fact, it is often better to achieve tightly focused niche market where you will have less competition but to try to deal with large and very experienced competitors.

The next step in making the venture marketing business successful one is to write content for your site. Make sure that your content is well written and will appeal to people who may be interested in buying products and services that merchant offers. Content is still good on the Internet, good content is the way to go if you want to grab the attention of your target market.

Use the keyword throughout this topic to make sure that people can find your site with search engines – this will mean more visitors to your site, the more clicks throughs to the merchant and more revenue for you! It can be easy to start marketing as long as you are willing to put in a little effort can make a good income from marketing opportunities. Finally, a relatively easy way to make some extra money!

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Cost Effective Small Business Marketing Strategies and Tips – Part Three

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In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process Will define your targeted marketing. See my previous article for information on Marketing Methods and Strategies.

Marketing Research

Questions to Ask

– Is a combination of goods and services a better, more Competitive Offering for the market than just a product or service?

– What is your advantage? Price? Superior Product or Service? Timing? Barriers to entry?

– What you shouldnt emphasizes? Quality, Selection, Location, Service, Your Expert Status or the History of the business?

– Can you effectively competetion?

– Define your Competition. What’s Their Edge?

– Who are your best Customers? Why?

* What are Their Demographics? Psychographics?

* Why do They buy?

* What media do They interactives with?

* What is Their spouse doing for a living?

* What is Their purchasing outlook for the next year?

– What are the best Aspects of your business in the customer’s view?

* What improvements do Customers want?

* Do They want more free Interaction like a Newsletter, E-book, Articles, Forums, etc? Customers, Whether current or prospective, offer the very best marketing info. Prepare a questionnaire for Them! Put surveys on your website. These are excellent getaways to fully define your “best” customer, and what Makes Them Decide to buy.

– Gives invaluable information on your competition and how you stack up. Marketing Research Bonanza is the World Wide Web!

– Use multiple Search Engines.

– Use Chat Rooms and Forums. They Can search as Focus Groups Provide invaluable and Marketing Research. Determiner your Marketing Appeals or your Customers’ hot buttons.

At the CONCLUSION of your initial Marketing Research, ask yourself:

– What customer needs, wants and niche translate Into “x” Amount of the profitability?

– What improvements are needed for your biz?

– How Can your competitors ostacoli your growth?

– How can you lose current Customers?

– What Measures need to be Taken to ensuresexcellent your Products and Services do not become obsolete?

– What changing trends affectation your business?

– Who do you need to advise you about running your business? Spark new ideas?

Remember: The Quality and Source of your Marketing Information define the efficacy of your Research. You need High Quality and Reliable Information, and These two variables are the key to your future success.

TARGETED MARKETING

Targeted Marketing does not have to be expensive, rather, it is the Focused and personalized nature of inexpensive Targeted Marketing-which make it worth Considering. Some examples include:

– Email: Opt In

– Online Boards and Groups

– Free Offline & Online Ads

– Increase response rates with Toll Free Numbers

– Newsletters

– 900 Numbers

– Inexpensive Regional Magazine Editions: great credibility builder!

– Newspapers offer low-cost targeted geographic zones and neighborhoods.

– TV Ads are much Cheaper and targeted now.

– Home Shopping Networks Can be highly targeted and great to advertise around.

– Cell phone text messaging: Opt In only!

– Video Brochure: the paper brochure is a harder sell now days. Bring your Business, Products and Services alive with video and / or audio.

– Look at targeted media like Airplanes, airports, taxis, buses, checkout counters, restrooms, banks, etc.

– Marketing messages on a Telephone “Hold” Session.

– Use low cost special effects to Appear to have a bigger look on TV advertising.

Targeted Marketing Methods

Canvas Sing / Cold Calling: I am not a huge fan of canvassing or Cold Calling but it Can Be Effective / required in the early stages of your business, especially When money is tight. You Can ENHANCE your method by

– Putting out flyers / Mailings Prior to initiating contact

– Go to Networking Events (ie Chamber of Commerce or a Professional Network Group) as a guest of a member for free and make it count.

– Be direct; look people in the eye; and most importantly, offer value. Never hesitate to respectfully ask for the sale.

– Free Demonstration, a Sample or leaving behind a Product for free use Can Be Very Effective, if your product is highly Effective and Can sell Itself.

– Try to Quickly qualify the prospect and always ask for a Referral Regardless if a sale was made.

– Look for Ways to reference another mutual relationship to warm up a cold prospect

– Make the prospective customer feel Important

– educate your prospects; Empower Them and They Will buy from you

– Identify your unique benefits and Advantages, giving the prospect a great reason to buy

– Do your homework Prior to contact and tailor your presentation for a particular prospect

– Mention your current customers, show testimonials and talk about your past successes.

– Show pride in your product / service Offering

– Know the prospect Will buy from you and always try to close at Different points in your presentation

– If the sale is not consummated, ask why. Use the answers to tailor your presentation, rework your product / service Offering or alter your pricing / credit structure

– The presentation Should be brief and engage the prospect along the way.

If you follow the above pointers, canvassing Can Be Very Effective and inexpensive. Howeverwhole, it Demands a lot of time, discipline and consistency.

Biz Cards: Use Both Sides of your card, and it shouldnt sell something, offer something and point to your website for a special offer. It is a Sales Tool – use it as Such!

Letters: Personalized letters are a thing of the past, but an art form-which is worth using Today. Why? Simple: no one else is and you Will Appear unique. The letter Should Solve a prospective customer’s problem or point to a website presentation That does. Use online or offline questionnaire to capture valuable information Which You Can use to sell the prospect – it sets up your sale. Some tips:

– Follow up the first letter with a second letter and then a phone call. All this shouldnt be done in 10 day’s time. Follow up letters and calls shouldnt offer new information.

– Always ask for the sale! Oftel, the third time is the charm.

– Include personal references, people you know in common and testimonials in your letters.

– Combine a letter with a Questionnaire, sem asks a prospect to Provide an Opt In Email address. Send all further communications via email for cost effectiveness and immediate Yet convenient to the prospect contact. Remember, an email Can Be a Newsletter, Audio or Video Recording, a Power Point Presentation – the sky is the limit!

– Remember: Confidence, Quality, Selection and Price. Address all four in your contact; a sale is eminent, Provided the prospect is Qualified.

– Letters are an easy, cost-effective interventions way to stay in contact with Customers Whether you make a sale or not.

– Personalize it: Address to a particular person, hand sign it and write a personal PS by hand. You Can Even follow a sales letter with a handwritten note in a second mailing Before or after a follow up phone call. This Can Be Very Effective!

– Your letters should not ask the prospect to RESPOND. Rather, it Will Tell the prospect When You Will call to set up an Appointment and / or answer questions leading to a sale. Either way, on the phone call, Always ask for the sale.

– Stick with just a short letter. No other Enclosures. You have a better chance to be read. You Can always email (save postage) a brochure once you have the Retained interest.

– If the prospect can not wait for your follow up phone call, have a website address with an exclusive offer That points to a well crafted Sales Web Page (see my Online Marketing Article for more details).

– Sign your name in Blue color, along with the PS The Reader Will read the P.S. first so put some thought Into it.

– State your Offering’s benefits to the specific prospect without really saying what it is. This Will drive the prospect to check out your sales web page.

– Include a short Customer Testimonial with the Customer’s contact info. Let your current Customers do the selling for you!

– The numbers: Mass Mailings are Deemed Successful with a 1-2% Response Rate. If a personal letter is done right, a 10-20% sales rate (not Response Rate!) Can be achieved!

* If you do Mass Mailings, a Personal Letter as stage 2 to your responses Can Be Highly Effective as well!

– On your Online Sales Page always give the prospect the OPPORTUNITY to Opt In their email address so you Can automatically send a theme Newsletters, Articles, Special Offers, Bona Fides and the Suchitoto.

– How to get a sale? Simple: Eliminate all Risks of doing business with you and make sure the prospect understand the benefits and value of your Offering. That Pair with passion and straight forward ethics and you Will close again and again. You willhave to ask for the sale at a minimum of three times on average; so ask!

– Partner up with other ethic ally sound business people to pair your Offering and make a truly unique Offering and / or loss of the partner’s customer base. An experienced partner Can add a lot of credibility to your Offering.

– Ask for referrin from the beginning, Whether or not the prospect buys from you. If They do not, make sure you offer themself an Opt In so You Can continue to stay in front of themself with Specials, Newsletter, Company News and Events, Articles and the Suchitoto.

– If targeting businesses, ALWAYS send you letter to the President and then follow up with a phone call after you sent a handwritten note two days later. Two things Will happen, you have his / military attention, and your initial call Will be routed to the right decisionmakers maker in the company.

– Remember, letters are all about psychology so keep the emotional sale in mind When preparing the letter.

Note: A lot of These methods and Strategies described under “Letters” Can Be Applied to Many Different marketing tools – use theme!

Telemarketing: I am not a huge fan of cold calls (and this coming from someone WHO built initial sales and companies on cold calling). Now, a professional telephone campaign linked to a mailing of some sort (letter, brochure, marketing piece) can be quite effective interventions. In-bound telemarketing Can be profitable if done properly. The bottom line: 51% listen to telemarketers When called, so It can be a worthwhile strategy. Here are some keys toward running a Successful telemarketing campaign

– Research the prospect: Know the Important things about your prospect and how They relate to your business.

– Link your telemarketing with a personalized letter so your call is a follow up from an expected source, verses a pure cold call.

– I hate scripts. Your telemarketing shouldnt come naturally and lead to pre-Planned destinations and decisions (ie more info, website link, a free analysis, newsletter or article, or a sale).

– Know your hot-button words, such as “the profitability, increase Profits, lower costs and Expenses, increase cash flow, money and time savings, Competitive advantage and edge, market share” and so forth.

– Remember, an Objection is a faster way to a yes. Address an Objection adequately; you are one objection closer to the sale (typically 3 objection average per sale).

– Keep it simple: Contact, Warm Up, Present, Answer Questions / Address Object Mansions and Close (try to close twice Before your final close).

– Ask the prospect questions and Clearly understand his or military issues / problems so You Can Provide a solution.

– When you close and ask for the sale, always state the benefits Prior.

– A close does not have to be a sale. It could be you ask for the sale and the prospect is not convinced. Do not destroy your sales OPPORTUNITY by Trying over and over for a final close. Rather, set up an Appointment and send follow up information and a Sales Webpage link. Stay in front of the prospect (I am assuming this is a well Qualified prospect).

– Keep a Special Offer in your back pocket and only use it if you think the prospect is more motivated by price than your value added benefits.

– The hard numbers:

* 100 calls to close a sale

* 5 minutes average per call = @ 8 hours for a sale

* 5 = sales @ 40 hours of time

* The average call transaction When one business to another tele markets is @ $ 550-which means telemarketing Can be quite profitable

– You Can certainly increase the odds beforehand mentioned / percent ages to the better by developing and Implementing a warm-up campaign That Involves a personal letter, other type of mailing, email, etc. Warming up the prospect really pays off for the follow on Telemarketing.

Fliers / Circ Lars / Brochures, Fliers and Circ Lars are a short, concentrated, single message, specialty piece while a brochure is more detailed and longer. I am not a big fan of Any of These business promotion Mediums, unless They are used in a well thought out, targeted system. Here are some tips to draw clarity on what I mean

Fliers & Circ Lars

– If you need to Distribute a large volume, in conjunction (as a follow on) with a Mass Mailing , use Circ Lars.

– Gets Instant action if implemented correctly.

– Clear Offer

– urgency

– Straight to the Point

– Instruct Prospect what to do Next

– Clearly Ties in to a Previously Established Identity

– Content is very Important, as well as, Process.

* Factual / Explain

* Inform

* Sell

– Help a Prospect visualize your Content with a Picture

– Use Headlines & Bullet Points

* List the greatest benefits for the particular audience

– Test out your Brochure with a Circular / Flier for costeffective Test Marketing

– Use Action Words

– Learn Desktop publishing and produce your own materials at a Fraction of the price. Get a Graphic Design Student internment to Create Your Artwork for a small fee.

– Color and Gloss are expensive. If you are not selling a luxury, premium product, Consider colored ink and colored stock to bring your piece to life. Howeverwhole, if you self produce, I preferring Gloss and Colored Stones – it is worth the added cost but mitigated When self produced.

– ROI: One Sale / one job shouldnt handily situated pay for your entireties creation and distribution costs, Otherwise, reconsidering your campaign.

Brochures: More expensive, more detailed, larger pieces-which instill confidence and credibility. Moreover, it Provides a more finesse, elaborate sales process. As a mailing, I preferring a Circular. For customer location placement, I like a Flier. Brochures are great for in-house advertising; give to Existing Clients with a referral section; perfect to use online in combination with Website Marketing. I like all my referral sources to have a replenishable stack of Brochures that contain a referral section. Also if you do not make a sale, sent a few Brochures and ask the prospect to give out for a referral fee (and to stay in front of the prospect).

– The best use of Brochures in my opinion is online and as a PDF product, as well as, a video and / or Power Point product.

– Color is good. It increase your retention rate by over 50% and Affects the buying attitude by 40%.

– A brochure That costs a $ 1 to produce Can have 8 pages, so use wisely themself. Tell a story, build credibility, make it personal and keep a professional, clean look.

– If you have products That change was rapidly, Consider using a pocket brochure for product update Inserts. Great for price lists too!

– Customer testimonials are a must.

– Have the brochure point to specific web sales pages for more information.

– Call for Action in your brochure. Direct the prospect.

– A low cost way of producing a brochure is having a magazine, where You advertise in or publish in, produce the ads / story as a brochure for you.

– A great combination if money is a premium (it always is with a small business, is not it?) Is to run small print ads in publications sem Many point to a FREE Brochure, Which could be an Online Brochure. Give people a reason to request the FREE Brochure.

– You Can Personalize a Brochure Request by Including a handwritten sticky note on it (this Can be done digitally as well).

– Be sure to follow up with the Brochure Requester Within five days.

– Brochures shouldnt only go to Interested prospects. Circ Lars Can be more mass market. Brochures shouldnt bring you a closing rate of about 30%.

– An Online Brochure Can have links to video, Power Point and Audio Presentations. These really increase your Chances to make a sale.

Classified Ads: These types of ads Can be low cost, cover a specific region or evenness neighborhood or you take national and international. For a targeted audience, concentrate on Magazines. An Important stat: 60% of Americans read a magazine entirely but from back to front. So, your ad has a good chance of being read.

– Consider Classified Network for targeted, multimedia ads at a great price.

– Use a short Headline in all CAPS. Only use abbreviations Will people understand.

– Personalize it

– Direct the reader to a Web Sales Page

– Consider Putting your phone number

– Read the other ads in your advertising section and write an ad That contrasts

– A great way to sell a book, offer a FREE E-book or Article

– Use Facts in the AD

– Create momentum and call the reader to Act

– Accentuate benefits

– Classified Ads are short and sweet but you need quality of message. Start with a bigger AD and cut it down to the lines you need for the small Ad. You need very tight copy. Study competitors Ads to spark ideas and angles.

– I am not a fan of online classifieds. I think They get lost on the websites sem They are displayed. For this reason, I recommend Print. If you find a Classified Online Forum or Service or directory you like, the down side is you have to resubmit the Ad daily to keep visibility.

– Offer something FREE!

Gift Certificates: This Can Be Looked over an area for Many businesses. Promote your Gift Certificates on the Home Page of your website. Do not have an Expiration Date. Specializes for Holidays. Put a link in your email address highlighting your certificate offerings. It is a great way to Brand your name.

Signs: Signage Can be quite expensive so pick a business location-which requires minimum outdoor signage exposure. Indoor or Sidewalk Signage is much less expensive and Can be quite effective interventions. Be sure to keep your signs consistent with your logo, meme, advertising message and branding. Consistency in identity and image across the board in all the media types you are employing is paramount to converting a Prospect to a Customer.

– Keep the sign short, conciseness and use persuasive, action words. Have a Visible, identifiable logo.

– Sidewalk signs shouldnt be designed to stop the pedestrian, went that person to pause. Then a sign and / or merchandise in the window has a chance of pulling That prospect in to your business. Better Yet, put your best priced merchandise outside your door. It can cause an impulse buy and / or Create an invitation to visit your business.

– Promote Cross Selling Opportunities

Use Brochures, Biz Cards, Gift Certificate and Coupon Displays with your signage. At the very least, a non-buying prospect Can leave with something, if not a Gift Certificate. This Create great viral based, inexpensive advertising.

– Remember, Ads Can become a sign – just blow it up!

– Use point of purchase signs to get the instant gratification sale.

– Check out your competition and see what They successfully use.

Free Bulletin Boards: Depends on your type of business. For instance, if you deliverability pizza to a college, then Bulletin Boards Can Be your best advertising. Bulletin Boards are very time Consuming as you need to check the board and refresh your Offering at least twice per week. Hire a part time student to manage your Bulletin Boards so Can you spend your time more wisely.

– Everywhere has a Bulletin Board. Try to Choose Those That are well maintained (so you remainside Visible) and have the right prospect traffic.

– You Can use your Circ Lars to post on the Bulletin Boards. Always have precut strips or peel offs for prospects to take your information with themes.

Yellow Pages: One question: Why? Print Yellow Pages are expensive, and in the Internet world, the flesh much less Influence and utility. If you feel That you must advertise in the Yellow Pages, put tracking devices on the ad so You Can measure its effectiveness. Moreover, one ad may not do it as people may search in more than one category to find you.

– Is the answer online Yellow Pages? No! Consider Google Local with Google Maps verses using the online Yellow Pages.

– The Largest Ad wins in Print Advertising. So, Instead of paying the extra bucks for one large ad on a page put two smaller ones to preventions being Overshadowed by a large ad

– Color pays. Spend the extra bucks for it.

– Offer something for FREE

– Make your AD personal – address That person looking at your Ad

Use the Power of Desktop Publishing: Learn to use graphic design software and design your own logo, Brochures, circ lars, ads, business cards for a Fraction of the cost. Take a class on the software You will be using so You Can create Create professional looking materials. Then You Can always hire a pro to clean up your designs. There is no need to spend thousands of dollars on your designs using a graphic designer – You Can use a pro When you are successfulness and the cash flow is there.

In my next blog post I will Discuss the Power of Mass Media. Stay tuned!

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Email Marketing Strategies – 4 Tips

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Over the years email marketing has evolved based on the wants, needs and actions audience. Companies were abusing their client base and spamming them with too much e-mail, and even today is a huge amount of spam.

Consequently, various spam filters and controls have been adopted to filter out obvious spam emails, but at the same time to put some good e-mail in the trash box. So it is important to check the trash and waste box once in a while to ensure no good letter arrived there before deleting all spam emails.

Now there has been a resurgence of email marketing and as long as you do not overdo it then customers will take your emails. Email can be a great form of communication, and even the legal system takes emails legal documents these days. My own company to tour all our business can now be done through the mail … including ticketing. It is much easier to communicate through email than having to go in travel each time you want to communicate on their journeys.

Check out these 4 tips for email marketing that will help your business become more successful with email marketing.

Keep your quote them short and simple.

people do not want to read long e-mail, just as they do not want to read long articles. Select a topic and then write on the subject as quickly and concisely as possible. This will get your point across quickly and keep the attention of potential customers and make them more likely to open your emails future.

not too much Email Boxes of

There are many companies that feel the best way to get their message across is to flow database with email after email. Do not do it. This fills up their boxes and encourage them to treat e-mail as spam, so that future emails from you do not reach them. Or they will just delete your email without opening them.

Send to a customer base sparingly. If you contact your list less with valuable information they will look forward to your emails and open them every time.

give valuable content or information

audience received an email needs to have a reason to open and read them. They need to get something out of your email if there is information that they need, something they can learn or sale or offer.

Remember AIDA formula

1. Attention – this was a subject line, and needs to be tough to make them want to open email

2. Interest -. what is it in the letter that interested then offer them value and will get them to want to read it

3. Desire – what is it in the letter that will create a desire for them to take action and, most importantly

4. Action – what is your call to action, and you’ve made it easy for them to take the next step

Think about the emails you sent out, put yourself in the shoes of the reader. and think about what email is to offer them. Would you open it? Would you read it all? Would you call to take action? Do not send e-mail if you can not answer these questions.

Vita demographics

Know your audience. If you have a business then you will have a good idea of ​​the audience you are targeting. If you are just starting out determine who your customers will be an important part of your business plan. Whether you need to know and understand who you are marketing to.

Once you have decided the audience you need to contact them at their level. The more you understand the person you are writing to make it easier to connect with them. To connect with people and build relationships whether in person or online is the key to building your business. They need to feel that they want and can trust you before they will want to do business with you. This is so important for the future of the company as we all like to do business with people that we have built a relationship with

think ultimately around the mail policy -. What you want to say, how you’re going to say it, you are giving them anything of value, you are targeting the right market, and what is going to get the audience to read your emails and take action. If you do this they will read email, listen to what you say and bring you sales.

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The Importance of Marketing education

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While many employers find ways to get an education in finance, small business ownership, and other useful material, marketing training can be harder to find.

This is often true because when you start a new business, many entrepreneurs do not realize how important marketing is to their business. This leads to a glossing over marketing ideas rather than in-depth study of them.

To succeed in the new company, to get marketing education is the key to making business work online. It is one of the most important aspects business, it is important to get your education from the right source.

Home Business Marketing

To get the right marketing education, it should be from a source that is familiar with the needs of your home business. When you work at home, you need specific business and marketing needs, such as convenient marketing techniques that can be done entirely from home.

Anyone who has run the business from home and who has experience in home business marketing is an ideal mentor to provide the right kind of marketing information.

Boosting revenue opportunities

All revenue opportunities is dependent on how many targeted customers hear about it and what they think about marketing messages they get. These factors are almost completely driven by marketing that reaches them. In direct sales, income opportunity you have is driven by how you market your products and how you decide who to market them.

Learning to choose between these marketing factors is a big part of marketing education you get from a mentor. With so much marketing advice out there, but someone who understands targeted online marketing and how to market a home business can give you this type of education.

Work from home Income

With the Internet making it possible to market around the world, it is now possible for even the smallest companies to create a global campaign from home. New direct sales company can market abroad with the same ease as the national campaign, bringing in customers from all that has an Internet connection.

Instead of relying on just a few customers in the immediate area, the right kind of marketing education can give you the tools to reach a large pool of customers who want what you have and are willing to pay enough to provide you with a substantial profit.

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