So, you have made the most important decision of your life, and start your own business. Whether the company of choice is the traditional “brick and mortar” business or online business, you probably already know that if you get people in the front door of the company (be it real or virtual), you will not make any money. There are certainly plenty of options for you to generate traffic to your company’s website (generating traffic). Although some of the most commonly used forms of advertising such as PPC (Pay Per Click), Solo Ad submission, and opt-in email lists are fast results; they can also become very expensive. Fortunately, there are also some very effective marketing strategies for new business owners that will cost you absolutely nothing.
How to Choose
If you are starting out on a very limited budget, the free advertising options are going to be discussed could be just the ticket for you. There are a couple of things to consider before choosing a strategy, however. First, keep in mind that there is always a price to pay. You might not be putting that money, but you have to put in the time. Marketing strategies based on free forms of advertising usually take longer to be effective. However, they have usually longer, which means that advertising remains in place for a long time. In fact, some of the ideas that we will discuss will remain available, the potential to generate traffic to your site indefinitely.
Free Advertising Ideas
1. Free Classifieds – These sites allow you to post classified ads, similar to the kind that you would publish in a newspaper . There are many free classified sites. Two of the most popular are Adlandpro.com and Craigslist.com. The great thing about these sites is that the ads are posted for 45 days with absolutely no cost to you. Of course, there are paid upgrade that allows you to increase, but even those plans are very inexpensive.
2. Social Networking Site – This is a big trend in free advertising, and it is part of the marketing strategies of most of the new owners of the company. The idea is pretty simple. Create a free account in Facebook, Twitter, YouTube or other social networking sites that you choose. As you build your profile, be sure to include the URL of your. Then participate in society. Keep in mind that the purpose of these sites is purely social. So, to be a true participant social aspects of the site. Then, every once in a while, as the opportunity arises, post links to your site, or invite people you’ve built a relationship to explore business gifts. This is a very powerful tool if used correctly. However, if you are not focused and disciplined, you can spend all your free time playing around on these sites. So, set boundaries for yourself.
3. Article Marketing – Write short articles (300-500 words) and post them on free article submission sites like EzineArticles. Make sure you can see the real stuff in your articles and do not use them to throw the product or service. Then, in the author bio or resource box, include the web site’s URL. The best part about article marketing is that not only does it help you to establish yourself as a source, but it’s there for good. Unless you are spammy content, or pull out the article yourself (which I would not do), your articles will be available for those searching for your keywords in the coming years.
What are you waiting for?
Now that you know you can start advertising without any financial investment, the only thing left for you is to start. Make time investment, and you will reap the rewards. Much success to you!