Writing a Book to Market Business Services – What to Include in a Business Book


When marketing a business with a book, the most important thing to remember is that the book needs to sell the author’s services. It does not help to wander off the subject one is trying to explain. There are certain items that need to be included when writing a book about one’s services.

1. Have a good table of contents. This is important because it is generally the first thing the reader will pay attention to after looking over the front and back covers of the book. The table of contents almost always relies on having made a good outline. When the potential buyer of a book looks at the table of contents, she or he will be interested if there are attention-grabbing chapter titles.

2. Give an introduction. One will need to explain who one is and where one has gained all this knowledge one is getting ready to impart. One should inform the reader what they can gain from reading further. One can also use the introduction to a business book to pique the reader’s interest by asking some questions.

3. Show one’s expertise. One’s main purpose in writing the book is to market one’s services. However, that is not possible if one does not show one’s knowledge on the subject. Be sure to write forcefully, with a sense of authority. This commands respect. One’s expertise will shine through if one systematically explains concepts learned in business.

4. Tell personal stories. Telling about one’s own experiences in one’s business will help others identify with one on a level that no amount of explanations can do. The author will seem friendlier. When one is marketing a business with a book, one of the goals is to bring in clients. One will succeed in that better if one seems approachable.

5. Include a little humor in the book. One will have little effect in marketing a business with a book if one is dead serious all through the book. There are very few subjects that cannot benefit from adding a humorous story or insight

6. Confess small failures. Even wrong decisions can move one forward by showing what not to do. Sharing this information with readers will help them to learn from one’s mistakes. It even makes one seem more human. One must remember that it is okay to share struggles but not so good to present oneself as a failure.

7. Give advice for clients. After all, the target audience for the book is those who might use one’s services. By giving the readers the value of one’s professional advice, one wins them over. They will take the advice to heart. When they want to go for a service to someone they trust the author will be first on their list.

Writing a book about business services need not be a daunting task. It takes some planning and thought as to what to include in the manuscript. If one still feels uncomfortable writing a book about business, there is always help available. With a little work, one can sell the book successfully.


Learning How to Run a Small Business – A Book Review


Running a small business isn’t easy, actually running any type of business isn’t easy. If you have to start one from scratch, there’s a lot you need to know. If you don’t have the experience, education, or knowledge on how to start a business, but you’d still like to participate in the American dream of owning a company, then I’d like to recommend a very good book to you, one, which will give you some background and information to help you decide if this is the right move for you. The name of the book is;

“How to Run a Small Business” by JK Lasser Tax Institute, 1955.

Although this book was written well over five decades ago, I’d like to point out that it is fundamentally sound even today with high-speed Internet, mobile communication, and all the other wonderful technologies that small businesses have. The reality is that running a business hasn’t changed that much in all those years. Plus, I’d like to point out that this book does not have all the hype that is in all the books explaining how to run a business today; if you ever go to the local bookstore or go onto Amazon online and purchase such a modern business book, you’ll know what I mean.

This 1955 book by JK Lasser Tax Institute starts out recommending that you seek professional consulting and watch out for unavoidable failures. There is also a chapter on buying an existing business, rather than trying to start one from yourself. The first section of the book is broken into a couple sections with chapters on starting your own business, and another one on potentially buying a franchise. When buying a franchise the authors recommend to consider various types of financing, and I have to say their advice is right on the money, seeing as before I retired I was in the franchising sector.

The authors suggest when you are starting a business to consider if there is room in the market place for an additional competitor, and choosing between a retail business, manufacturing business, or a service business. They suggest you need to determine if you’re going to need a location or if this will be a very small business you can run out of your home.

There are chapters on; legal form of business, tax decisions, efficiency of the office, insurance, planning, facilities and equipment, management, extending credit to customers, dealing with fraud and theft, profiting as a wholesaler, selling and marketing your products, pricing, and dealing with over regulation in our government. There is also a very interesting chapter on test marketing your products and services. Interestingly enough, this is a huge book, but one I recommend to you as a reference for your business library, all the advice in this book is great, and I didn’t see anything that I didn’t agree with. Please consider all this.


The Best Executive Book Summaries – Cliff Notes For Business Books


The Best Executive Book Summary service is the one you use. Surely, I’m going to tell you about the best ones out there and which one leads the pack, but if you still don’t use it…

Putting Book Summary into Google, the first one that pops up is Soundview Executive Book Summaries. This site has a pretty deep pool of resources, all of which you must pay for. They have membership services, summaries by category, a Summary Store and audio library. Basically, they’re the Amazon of Book Summary sites – but when you get into the meat of it – their summaries are quite long and dramatic. Their summary of John Maxwell’s 360 Degree Leader is 8 pages of text – but no analysis. They do advertise 20 minutes of reading, but it seems more than 20 to me. Plus, summary without analysis seems like half of what you need.

Get Abstract in another services that advertises heavily in Skymall magazine. Each of their summaries are 5 pages – about 10 minutes of reading. I love how their summaries start out: First the list of things you’ll take-away from the book, second what you will learn from the book and then a short recommendation paragraph. That all precedes the summary. On the list GetAbstract is much more user friendly than Soundview.

Finally, the newest member of the club is Go Brevity. This service melds the best of Get Abstract with analysis and video. Rick Raddatz reviews one book per week – though you can listen to any of them whenever you want. In a short 4 – 5 minute video, Rick talks about the take-aways from the book, the high points and summarizes what the author wants you to learn. But the bulk of the video is explaining how you can use this information in your business. Honestly, isn’t that what we really want from these great books of insight anyway?

Of the three Go Brevity combines the short summary, analysis and how you can use the lessons the best. And since reading is what you’re not able to do now – he does it in 4 – 5 minute video segments, with the transcript and printed analysis ready for viewing and download.


Best Business Books


Whether you’ve been running a business for 10 years, or maybe you want to start up a business today, you’re going to want to have some guidance. You can only get so much information on the Internet and if you’re like me, and you want to read books to gather up some information, I wanted to point out a few books that I really enjoyed.

From marketing to managing your employees, each book that I’m going to list is going to help you in some way or another. Check out the summary and you can decide from there if it’s something that you want to read into.

  • Getting Things Done: The Art of Stress Free Productivity – A simple, yet effective book that’s going to talk about how you can get things done. We all know that sometimes we flop around skip out on tasks. Use this book to get things done today!
  • The 7 Habits of Highly Effective People – I love this book, because it tells you exactly what the book title states. What are the habits of effective people? They are simple and yet you can follow them!
  • Th E-Myth Revisited – Find out why most small businesses don’t work. What you’re going to find out is that your business can succeed, but you first need to know what you’re doing.
  • Good to Great Making the Leap – Why do some companies make the leap, while other businesses don’t make it at all?
  • Think and Grow Rich – A powerful book for those that are looking to improve their lives. Get the perfect combination to have a successful life.
  • The One Minuted Manager – Great management techniques that you can use when you’re looking to increase productivity, job satisfaction, and more.


Business Strategy – Planning Ahead For Your Future


The need for having an adequate business strategy cannot be understated, for it can determine the success or failure of a business. It is vital to know how your business stacks up to competitors in your field and should be addressed first when setting up a strategy. If your business is niche-modeled, it is necessary to determine how you want to see your business evolving through time, as well as accounting for the potential markets you may deal with.

siness strategy should consider several different factors, including what markets you’ll be dealing with, who your competitors are, what you need to compete in the market, what environmental factors are involved, and what is expected of you. It may be beneficial to first break down each category into things that you can control, and things that you cannot. For instance, some companies are able to relocate or take an active role in recruiting new personnel if needed, while others are unable to do so.

The business model you choose will also need to suit the requirements of the size of your business. You’ll need to consider the best way to market your company to potential employees and investors, as well as to clients. This is particularly important for small businesses, because it’s easy to attempt to expand too far, too fast. This can result in financial difficulty.

Now that we have the Internet which can significantly enhance business marketing for small businesses, business owners find marketing easier and less costly. You can develop a website and get it listed on major search engines where you’ll attract customer attention without having spent huge amounts of money. The easiest way in the world to attract new customers is by setting yourself up so that they come to you.

Traditional marketing and advertising techniques can be expensive, but because much of your target audience does not have Internet access and many of them have never heard of your company, it still makes sense to run ads on television and in newspapers. A combination of marketing strategies is much more likely to be effective than any single strategy in isolation.

A good business strategy can help your company expand. Planning ahead can keep your business from running into financial difficulties, and makes it easier to do more business with less effort.


Traditional Marketing Methods and Why They Are No Longer Effective


Since the beginning of modern day sales people used some form of advertising or traditional marketing method to get the word out about their product or service. Whether it was pushing a cart load of their wares around, handing out flyers or advertising in newspapers anyone that was trying to sell something used some sort of way to get their products noticed.

In this article I will outline a few ways that people used to advertise their products, how some of those techniques were used and how now in the height of the information age with us using super fast computers and high tech gadgets everyday those very common traditional marketing methods don’t work effectively as they once did.

Door to door sales was a very effective way to market your business years ago and in some areas of the world I’m sure that this way of doing business is still effective. In some industries some form of knocking on doors is the best way to do business even today.

Using the Yellow Pages was a very popular way to market your business, the yellow pages is a very thick book that is filled with thousands of business listing of business owners throughout a specific area where that business is located. When a person is looking for a business they would look through the book and find a few businesses that interested them and they would call for more information.

Now there are hundreds of other traditional marketing methods that people still use to market their business everyday and they do work, but because of how we live today we don’t respond to some of these methods like we did before. Instead of picking up a big yellow book of business listings we would get on the internet and do a search for the type of business we are looking for. Instead of a business spending millions of dollars on television advertising they can save money on doing some online marketing strategies and promote just as effectively.


Network Marketing Using the Internet


Internet Marketing Work …

Internet Network Marketing …

MLM online …

It does not matter what you call it. All That Matters is that you begin to see the kind of leverage the Internet Can you give When building your business.

The Internet Allows average people build massive downlines in less than 2 years. Normally in traditional network marketing it would take 5-10 years to build Any kind of decent residual income. What the Internet does best is create Create efficiency- efficiency simply means you save time.

If you are not using the Internet to help aid you in building your network marketing business then you are going to be left behind. It is too powerfulness of a tool to ignore.

Ok so let’s say you Already Realize That the significances of Internet Network Marketing. But, you do not know where to begin. After all, the Internet is a big place and there is a ton of information. So how do you effectively use this tool without getting lost and confused?

Glad you asked.

First let’s dispel some myths about Internet Network Marketing

1. It is easy. This could not be further from the truth. Building a business is NEVER easy. It takes Dedication, Commitment, persistence, and consistency. What the Internet does is create Create leverage. So if you are willingness to put the work Into it at first … over time it gets Easier and Easier.

2. It is 100% automated. You’ve Heard it, ‘Build your down line without Even picking up the phone. ” Maybe you’ve Heard of “The King Of Never Calling A Lead”. Well, sorry to burst your bubble, but no business Will Last without building a relationship. And building Relationships That requires you pick up the phone, you email your down line, and you meet themself periodic ally to see Them face to face. If you just want to hide behind a computer then goodluck … cause it will not work! But, the good news is that if you plug Into a proven marketing system It can automate 90% of the work. So again, the Internet does Provide HUGE leverage.

3. You can not build Relationships through the internet. Oh really? I am always amazed when i hear ignorant networkers tell me this. The fastest Growing trend on the Internet happens to be Social Networking. Hmmm … interesting … Social Networking. Facebook, MySpace, YouTube, and Many just like it are the buzz on the Internet. Why? Because people are realizing That connecting with other people around the world has never been Easier than through the Internet. People are meeting the best friends through the Internet. People are meeting Their Spouses through the Internet. And you do not think That You Can meet your next potential distributor through the Internet? Of course you CAN! The Internet Actually Increase the relationship aspect if used properly.

4. Retention is low. Well, retention is low anytime a new distributor feels disconnectedness. If you plug your new distributors Into a good internet marketing system than you Will Actually increase retention. Remember, the marketing system is EVERYTHING! If you are part of a Company engaged does not have a good marketing system … then go find one That does!

Alright, I could go on and on about differentially myths I’ve Heard over the last couple years from people WHO are just plain ignorant about the Internet.

But, I want you to know that anyone WHO plugs Into a good online marketing system Can build a very Successful network marketing business. Times are changing- and They are changing for the better. You and me have a lot better chance to Succeed Today Before then ever in history. You just need to Learn how to harness the power of the Internet!


Rewarding Marketing Ideas for Cosmetics business


Whether you offer your own home-made cosmetics, selling cosmetics or big franchise, or running a cosmetics retail store, a successful marketing strategy is a way to create an attractive business. A winning marketing strategy can quickly increase your business and your customers achieve if done correctly. Find out some of the best marketing strategies that cosmetics companies can use to increase your business.

Online Advertising

Bring toiletries business online to provide prospective customers with resources to learn more about what cosmetic line offers. Customers are very sensitive to ingredients used in cosmetics testing is conducted, and how certain products benefit the skin. Company website is a great opportunity to showcase the products that you sell, special promotions and brand levels, and background cosmetics business. Invite transparent business is the best way to respect commodities and companies. When you create a business website, improve your business to your local directories for cosmetic companies and product lines. Link to your website as an opportunity to find out more about the products and find near you. To further establish cosmetics line or retail business, add a blog to your website which discusses recent developments, do workshops and reviews of cosmetic brands.

Print Ads

Cosmetic companies are always introducing new products for aging, seasonal items and body care products. Print advertising is an excellent opportunity to reach new customers with product information. As an independent beauty consultant or a company like Mary Kay and Avon, a business card is one of the best ads strategies. Go out business cards to everyone you meet and you’ll be surprised by the relationships you build. Catalogue is the real selling point of your business. Use well-designed catalog to show off your company and attract new customers to the product line, offers, and promotional products. Use your brochures mailers, and put it in busy places where anyone interested can easily grab a catalog. Another great marketing strategy is to build relationships with your current customers by sending out postcards for new specials and products and categories or groups of parties.

Cosmetics Sign Advertising

your cosmetics retail store offers customers the opportunity to find all their favorite brands in one great location. To build your business as a reputable cosmetics store, use storefront to put the best impression. Window signs can make a major impact by showing Great assortments brand and range of products, as well as a display of beautiful you range of cosmetics can build. Full window coverings with vibrant images of beautiful faces and gorgeous skin are a great way to use graphics to encourage customers to visit the store. Perforated vinyl is ideal for this type of advertising because it is solid and live outside and almost invisible inside. Window clings are perfect for the ever-changing bonuses like brand sales and offers or services Cosmetics website could offer as hairdressing, beauty consultants and wedding packages.

If you are an independent cosmetic company, signs advertising is a great opportunity to further emphasize your brand. Car signs are the best opportunity to including advertising signs. Car window decals offer great exposure when placed on the rear window; one of the most prominent places in the car. Car magnets are another great advertising option because they can be added and removed at any time. Use them as advertisements as you travel between appointments and toiletries party. Whatever the form of mobile signal you choose, your ads should always include your company brand. Name, contact information, mixes colors and slogans are important in building awareness for your business and generally increase sales.


New and improved – Advertising Business Internet Marketing


Today, any marketing plan is incomplete without a strong online marketing strategy. With the information exchanged at lightning speed and the decisions made at the click of a button, the competition seems to be eating up your pie hour after hour. You need to ramp up your marketing strategy, you need to start investing in the advertising business Internet Marketing.

Look around, the world has changed, your neighbor pays his bills online, your daughter is not going to the library more, all of its projects integrate the Internet. The audience is huge and this audience is discerning, they are the ones that make the key decisions. The web offers a great platform for potential customers, and that is what your company needs. Let us give you some tips on how you can identify your audience and use this medium effectively to spread your business.

investment in the advertising business Internet marketing can go a long way. What you need to do is first find your audience, and you need to figure out what are the sites that they visit often. Once you’ve done that, make sure you buy space on the site to show your offer. Another thing you need to consider is the creation. Your message will be creative, clutter breaking and has the power to capture the attention of unsuspecting prospects. Social networking sites are getting popular as a medium for online marketing and that too with only investment period. Make sure that you are active in these places. Post a blog about your products, create buzz, through interesting and engaging articles, and make your customers want your product.

What you must do is to constantly keep up with the competition, be alert for the innovations they are introducing their online portals. Talk to consumers; trying to figure out a way that makes online buying process more convenient and easy. When a prospect comes online, with the aim to buy, he needs to be sailed; website system should enable ease of navigation. Make sure all applications are tried and tested identity of third parties before they go live. Because disappointed customer is not going to come back and you do not want to.

Just to reiterate advertising business Internet Marketing, could soon be the most important marketing tool in the mix, so faster you assess the importance of the better. This platform ensures that your communications with your customers happen on a more regular basis, even if it’s through a virtual world, a message is sent and stored in the mind without offending the sensibilities of potential customers.

However, you could go in circles, trying to sell the product, but promises will fall if the product is not to his expectations. So, while you’re focusing on one P, which is to promote, do not forget about the other, which is a product. No matter how good marketing strategy, no matter how well it is packed, you will lose consumers if the product does not fit his requirements.


Small Business Marketing – What to Consider Before You Sponsor Local Team


As a small business you will probably get approached by a sports team or a community event to be a sponsor. When marketing your small business this seems attractive marketing process to understand, or even perhaps try your product or service. However, before you accept there are things you should consider.

What are you getting for your sponsorship?
to talk to your organization or event organizer how you can maximize your sponsorship. dollars and get in writing what exposure your business will get

some questions to ask are:

  • Where will the logo, brand or company my name appear?
  • How and how often will logo, brand or company my name appear?
  • Is it only sponsorship or is it shared with other companies? Who are the companies that will share the sponsorship and they are relevant to my business?
  • What additional benefits will I receive for my advantage? For example, the inclusion of ad in their program, assigned seating in a game or event to entertain clients, players on a sports team meeting key customers, etc.

To ensure quality logo is kept, to require the approval of any materials where the logo or information about the brand or company will appear.

Cost Versus favor of

With any marketing strategy you perform you need to be aware of the costs, as against the results you want to achieve. Sponsorship as a marketing strategy should not be different. Analyze your cost advantage versus the expected results you want to achieve. Compare the cost of sponsorship marketing tactic costs to determine whether the money could be better spent on other marketing techniques. For example, if you press lunch how many ways you hope to generate from sponsorship? Would you like to generate more leads by direct mail campaign to the same customer?

If you are unable to provide certain benefits, you may be able to negotiate prices or promote joint sponsorship. With the joint sponsorship secure sponsorship is shared with companies that complement and is not a direct competitor.

Setting a Budget

Set a budget for how much you want to commit to sponsorship. Plan in advance which events, institutions, etc. you want to sponsor this year and stick to the plan. It is likely that you will get requests all year from organizations that need sponsorship. Unless they offer a once in a lifetime opportunity, it is best to stick to the plan to prevent overspending and hasty agreements sponsorship may not be appropriate for your business and your target market.

Relevance for Your Target Market

Select the option that applies to your brand or company and appeal to your target market. Try not to choose the option that only the interest or a particular employee. It is no use to sponsoring local football if players or spectators are not your target market.

Tracking Results
Tracking sponsorship strategy is often difficult because of the wide audience they have the potential to reach

Several ways to monitor sponsorship results are:

  • Measuring media exposure from the sponsorship assistance. event notification and choice in the local newspaper, on the radio etc
  • Measuring exposure to brands or companies in other mediums such. programs, clothing, logo etc
  • new customers that have come from sponsorship participation of your example. asking customers where they got to hear about you or your company, market research which analyzes customer recall where they saw the brand or company name
  • privilege you get from such sponsorship. access to databases
  • Relationships with people who may be effective that you could not normally get, for example. MPs, sports stars etc

Grants can be a great marketing strategy; However, it is always wise to work out what it will do for small business before you commit to spending valuable marketing dollar.

© Marketing for Business Success Pty Ltd 2008