The Top 10 Business Success Books You Can’t Live Without


Because they don’t teach business success in schools, and because I’ve always wanted to be a success and own my own business, I went looking in books for knowledge on how to become a successful business person.

The shocking thing is that nobody knows how to run your business successfully – Oh! sure, a mentor who has successfully built a business themselves can help, accelerate your success and steer you clear of the bigger holes in the road, but you HAVE to educate yourself too.

In the same way that I used to tell my wealth creation clients when they were thinking of delegating care of their cash and investing decision to highly commissioned employees in the financial services industry “Nobody will ever care about your money like you do” well, now I tell my business mentoring clients “Nobody will ever care about your business like you do!”.

To give you a bit of background, I realised for the first time I was pretty much on my own, as soon as I bought my half-million pound hotel “no money down” and I asked both my bank manager and accountant “what don’t I know that I need to know about running a business” and they both looked at me and said “every business is different and there’s no success manual, Nicola.”

Well, there should be! No wonder 95% of all new business fail in the first year, and most of the rest fail in the next five years! And with 30% more new business startups every year, somehow those business owners have to get some clue about what to do!

I’ve read a LOT of business, personal development and wealth creation books – and I mean a LOT. I read perhaps a book a week and have been doing that since 1998/1999 and that’s a LOT of books. Sometimes when you read one, you know immediately it’s going to become a personal classic, due to the impact it has on you and your business.

If you read JUST these 10 books, and implement the concepts contained therein, you will have the closest thing to a “Business Success Manual” I can think of.

In a very rough order of importance here is….

~The Top 10 “Can’t Live Without” Business Success Books

  1. Ready Fire Aim – Micheal Masterson
  2. This book shot straight to pole position when I read it on the advice of one of my mentors Rich Schefren and written by one of his mentors. Michael outlines the concept of your “lead product” and how, without your business being able to profitably sell your lead product, you haven’t got a business. You would be shocked how many small businesses don’t know what their “lead product” is. The power and simplicity of that concept struck me immediately and I now ask Michael’s core questions of every mentoring client I work with.

  3. E-Myth Revisited – Michael Gerber
  4. Obviously a classic and still just as effective today. The first book to put forward the idea of the “franchise prototype” and how to simply and easily develop systems for your business (and more importantly to get everyone else to buy into following them!)

  5. 7 Habits Of Highly Effective People – Stephen Covey
  6. This was pretty much the first personal development / personal effectiveness book I ever read and it had a profound impact on me. For the first time in my life I began taking responsibility for the things that had happened to me and I still remember – and try and live by – some of the concepts I remember from that book – one being “do what is right, not what is easy”. And that’s not always easy actually!

  7. Rich Dad’s Guide To Investment – Robert Kiyosaki
  8. What an eye opener “Rich Dad, Poor Dad” was! Well, this next book in the Rich Dad series had an even bigger impact on me from a business point of view. I put off reading it because it’s full title sounded a bit dry, and so did the first two thirds of the book seem at first. The general concept of the book is that we move in experience from being a novice investor to a sophisticated investor, and the more we move up the line, the higher the rewards and the higher the risks. Guess what the most sophisticated investor invest in? Start up or fledgling businesses! Now, isn’t that interesting? What do inexperienced “novice investor” type people do all the time? Start their own business! This book not only outlines the problem, it tells you what to do about it. How to assess any business so that any sophisticated investor would buy or invest in, while educating you about how to build such a business.

  9. Sychronicity – The Inner Path of Leadership – Joseph Jaworski
  10. This is not only a rattling good read and the story of Jaworski’s mid-life crisis as a successful lawyer in Washington and his subsequent travels around the world looking for his purpose and passion, but it covers the Entrepreneurial Traps which I recognised instantly! I won’t say anymore but you must read this book!

  11. E-Myth Manager – Michael Gerber
  12. One of the best books I’ve ever come across on how to recruit effectively, the right kind of people for your business, how to set your expectations and discover theirs, how to foster an entrepreneurial spirit in your employees, how to find out what motivates them and how to ensure that they follow the business systems you set up after reading the E-Myth book. And what to do when they don’t! As, sometimes, they won’t!

  13. Strikingitrich.Com: Profiles of 23 Incredibly Successful Websites You’Ve Probably Never Heard Of – Jaclyn Easton
    This book totally inspired me in 1998/1999 to start to try and make a living online and profiles 23 websites that were making over $1 million per year – mainly, with hindsight, through the membership site model, which in my dimness, I’ve only just come back to in the last 4 years! Along with “Multiple Streams of Internet Income” by Robert G Allen, “Career Renegade” by Jonathan Fields and “The E-Code” by Joe Vitale, this is a “must read” for those aspiring to the internet lifestyle.
  14. The One Minute Manager by Kenneth Blanchard
  15. Loved this book on managing effectively – yourself and your staff. Still aspire to have an empty diary and an empty desk, so that I can respond to situations and opportunities as they arise. A good companion book to “The E-Myth Manager” and you should also check out “Who Moved My Cheese” by the same author.

  16. Take Yourself to the Top by Laura Berman Fortgang
  17. This book was one of the first career coaching books I ever read and in her inimitable down to earth, no-nonsense style, LBF as she became known in coaching circles, covers some of the best strategies for business networking I have ever come across. How to network effectively, who to choose to network with….it’s all great stuff. Read this alongside “Love Is The Killer App” by Tim Sanders which is also very cool.

  18. The Portable Coach: 28 Sure-fire Strategies for Business and Personal Success by Thomas J. Leonard
  19. Thomas J Leonard was the “grandfather of coaching” and still sorely missed. The man was a bone fide genius and this, his first book, put coaching and it’s benefits firmly on the map. I still love his distinctions and one of the best was “selfish v self-ish” (think about it!). He also inspired me to write my eprogramme and thus my own book “The Money Gym” with his “Passive Income For Coaches” eprogramme and it was TJL who introduced me to 1ShoppingCart which was very ground breaking in 1999/2000 and which enabled me to grow my mailing list and thus my greatest business asset.

I hope you enjoyed this Top 10 Plus! list of business success books and that my personal reflections on each book has inspired you to go order a copy of each, and my book too.

I have always loved libraries (but not school) and I think we have such a wealth of knowledge in books and online, we are really doing ourselves a disservice if we don’t take every opportunity to learn how to do or be better.

Even if you don’t like to read, you can listen to the audio so you really have no excuse!


Writing a Book to Market Business Services – What to Include in a Business Book


When marketing a business with a book, the most important thing to remember is that the book needs to sell the author’s services. It does not help to wander off the subject one is trying to explain. There are certain items that need to be included when writing a book about one’s services.

1. Have a good table of contents. This is important because it is generally the first thing the reader will pay attention to after looking over the front and back covers of the book. The table of contents almost always relies on having made a good outline. When the potential buyer of a book looks at the table of contents, she or he will be interested if there are attention-grabbing chapter titles.

2. Give an introduction. One will need to explain who one is and where one has gained all this knowledge one is getting ready to impart. One should inform the reader what they can gain from reading further. One can also use the introduction to a business book to pique the reader’s interest by asking some questions.

3. Show one’s expertise. One’s main purpose in writing the book is to market one’s services. However, that is not possible if one does not show one’s knowledge on the subject. Be sure to write forcefully, with a sense of authority. This commands respect. One’s expertise will shine through if one systematically explains concepts learned in business.

4. Tell personal stories. Telling about one’s own experiences in one’s business will help others identify with one on a level that no amount of explanations can do. The author will seem friendlier. When one is marketing a business with a book, one of the goals is to bring in clients. One will succeed in that better if one seems approachable.

5. Include a little humor in the book. One will have little effect in marketing a business with a book if one is dead serious all through the book. There are very few subjects that cannot benefit from adding a humorous story or insight

6. Confess small failures. Even wrong decisions can move one forward by showing what not to do. Sharing this information with readers will help them to learn from one’s mistakes. It even makes one seem more human. One must remember that it is okay to share struggles but not so good to present oneself as a failure.

7. Give advice for clients. After all, the target audience for the book is those who might use one’s services. By giving the readers the value of one’s professional advice, one wins them over. They will take the advice to heart. When they want to go for a service to someone they trust the author will be first on their list.

Writing a book about business services need not be a daunting task. It takes some planning and thought as to what to include in the manuscript. If one still feels uncomfortable writing a book about business, there is always help available. With a little work, one can sell the book successfully.


Learning How to Run a Small Business – A Book Review


Running a small business isn’t easy, actually running any type of business isn’t easy. If you have to start one from scratch, there’s a lot you need to know. If you don’t have the experience, education, or knowledge on how to start a business, but you’d still like to participate in the American dream of owning a company, then I’d like to recommend a very good book to you, one, which will give you some background and information to help you decide if this is the right move for you. The name of the book is;

“How to Run a Small Business” by JK Lasser Tax Institute, 1955.

Although this book was written well over five decades ago, I’d like to point out that it is fundamentally sound even today with high-speed Internet, mobile communication, and all the other wonderful technologies that small businesses have. The reality is that running a business hasn’t changed that much in all those years. Plus, I’d like to point out that this book does not have all the hype that is in all the books explaining how to run a business today; if you ever go to the local bookstore or go onto Amazon online and purchase such a modern business book, you’ll know what I mean.

This 1955 book by JK Lasser Tax Institute starts out recommending that you seek professional consulting and watch out for unavoidable failures. There is also a chapter on buying an existing business, rather than trying to start one from yourself. The first section of the book is broken into a couple sections with chapters on starting your own business, and another one on potentially buying a franchise. When buying a franchise the authors recommend to consider various types of financing, and I have to say their advice is right on the money, seeing as before I retired I was in the franchising sector.

The authors suggest when you are starting a business to consider if there is room in the market place for an additional competitor, and choosing between a retail business, manufacturing business, or a service business. They suggest you need to determine if you’re going to need a location or if this will be a very small business you can run out of your home.

There are chapters on; legal form of business, tax decisions, efficiency of the office, insurance, planning, facilities and equipment, management, extending credit to customers, dealing with fraud and theft, profiting as a wholesaler, selling and marketing your products, pricing, and dealing with over regulation in our government. There is also a very interesting chapter on test marketing your products and services. Interestingly enough, this is a huge book, but one I recommend to you as a reference for your business library, all the advice in this book is great, and I didn’t see anything that I didn’t agree with. Please consider all this.


The Best Executive Book Summaries – Cliff Notes For Business Books


The Best Executive Book Summary service is the one you use. Surely, I’m going to tell you about the best ones out there and which one leads the pack, but if you still don’t use it…

Putting Book Summary into Google, the first one that pops up is Soundview Executive Book Summaries. This site has a pretty deep pool of resources, all of which you must pay for. They have membership services, summaries by category, a Summary Store and audio library. Basically, they’re the Amazon of Book Summary sites – but when you get into the meat of it – their summaries are quite long and dramatic. Their summary of John Maxwell’s 360 Degree Leader is 8 pages of text – but no analysis. They do advertise 20 minutes of reading, but it seems more than 20 to me. Plus, summary without analysis seems like half of what you need.

Get Abstract in another services that advertises heavily in Skymall magazine. Each of their summaries are 5 pages – about 10 minutes of reading. I love how their summaries start out: First the list of things you’ll take-away from the book, second what you will learn from the book and then a short recommendation paragraph. That all precedes the summary. On the list GetAbstract is much more user friendly than Soundview.

Finally, the newest member of the club is Go Brevity. This service melds the best of Get Abstract with analysis and video. Rick Raddatz reviews one book per week – though you can listen to any of them whenever you want. In a short 4 – 5 minute video, Rick talks about the take-aways from the book, the high points and summarizes what the author wants you to learn. But the bulk of the video is explaining how you can use this information in your business. Honestly, isn’t that what we really want from these great books of insight anyway?

Of the three Go Brevity combines the short summary, analysis and how you can use the lessons the best. And since reading is what you’re not able to do now – he does it in 4 – 5 minute video segments, with the transcript and printed analysis ready for viewing and download.


Best Business Books


Whether you’ve been running a business for 10 years, or maybe you want to start up a business today, you’re going to want to have some guidance. You can only get so much information on the Internet and if you’re like me, and you want to read books to gather up some information, I wanted to point out a few books that I really enjoyed.

From marketing to managing your employees, each book that I’m going to list is going to help you in some way or another. Check out the summary and you can decide from there if it’s something that you want to read into.

  • Getting Things Done: The Art of Stress Free Productivity – A simple, yet effective book that’s going to talk about how you can get things done. We all know that sometimes we flop around skip out on tasks. Use this book to get things done today!
  • The 7 Habits of Highly Effective People – I love this book, because it tells you exactly what the book title states. What are the habits of effective people? They are simple and yet you can follow them!
  • Th E-Myth Revisited – Find out why most small businesses don’t work. What you’re going to find out is that your business can succeed, but you first need to know what you’re doing.
  • Good to Great Making the Leap – Why do some companies make the leap, while other businesses don’t make it at all?
  • Think and Grow Rich – A powerful book for those that are looking to improve their lives. Get the perfect combination to have a successful life.
  • The One Minuted Manager – Great management techniques that you can use when you’re looking to increase productivity, job satisfaction, and more.


Business Strategy – Planning Ahead For Your Future


The need for having an adequate business strategy cannot be understated, for it can determine the success or failure of a business. It is vital to know how your business stacks up to competitors in your field and should be addressed first when setting up a strategy. If your business is niche-modeled, it is necessary to determine how you want to see your business evolving through time, as well as accounting for the potential markets you may deal with.

siness strategy should consider several different factors, including what markets you’ll be dealing with, who your competitors are, what you need to compete in the market, what environmental factors are involved, and what is expected of you. It may be beneficial to first break down each category into things that you can control, and things that you cannot. For instance, some companies are able to relocate or take an active role in recruiting new personnel if needed, while others are unable to do so.

The business model you choose will also need to suit the requirements of the size of your business. You’ll need to consider the best way to market your company to potential employees and investors, as well as to clients. This is particularly important for small businesses, because it’s easy to attempt to expand too far, too fast. This can result in financial difficulty.

Now that we have the Internet which can significantly enhance business marketing for small businesses, business owners find marketing easier and less costly. You can develop a website and get it listed on major search engines where you’ll attract customer attention without having spent huge amounts of money. The easiest way in the world to attract new customers is by setting yourself up so that they come to you.

Traditional marketing and advertising techniques can be expensive, but because much of your target audience does not have Internet access and many of them have never heard of your company, it still makes sense to run ads on television and in newspapers. A combination of marketing strategies is much more likely to be effective than any single strategy in isolation.

A good business strategy can help your company expand. Planning ahead can keep your business from running into financial difficulties, and makes it easier to do more business with less effort.


Traditional Marketing Methods and Why They Are No Longer Effective


Since the beginning of modern day sales people used some form of advertising or traditional marketing method to get the word out about their product or service. Whether it was pushing a cart load of their wares around, handing out flyers or advertising in newspapers anyone that was trying to sell something used some sort of way to get their products noticed.

In this article I will outline a few ways that people used to advertise their products, how some of those techniques were used and how now in the height of the information age with us using super fast computers and high tech gadgets everyday those very common traditional marketing methods don’t work effectively as they once did.

Door to door sales was a very effective way to market your business years ago and in some areas of the world I’m sure that this way of doing business is still effective. In some industries some form of knocking on doors is the best way to do business even today.

Using the Yellow Pages was a very popular way to market your business, the yellow pages is a very thick book that is filled with thousands of business listing of business owners throughout a specific area where that business is located. When a person is looking for a business they would look through the book and find a few businesses that interested them and they would call for more information.

Now there are hundreds of other traditional marketing methods that people still use to market their business everyday and they do work, but because of how we live today we don’t respond to some of these methods like we did before. Instead of picking up a big yellow book of business listings we would get on the internet and do a search for the type of business we are looking for. Instead of a business spending millions of dollars on television advertising they can save money on doing some online marketing strategies and promote just as effectively.


Network Marketing Using the Internet


Internet Marketing Work …

Internet Network Marketing …

MLM online …

It does not matter what you call it. All That Matters is that you begin to see the kind of leverage the Internet Can you give When building your business.

The Internet Allows average people build massive downlines in less than 2 years. Normally in traditional network marketing it would take 5-10 years to build Any kind of decent residual income. What the Internet does best is create Create efficiency- efficiency simply means you save time.

If you are not using the Internet to help aid you in building your network marketing business then you are going to be left behind. It is too powerfulness of a tool to ignore.

Ok so let’s say you Already Realize That the significances of Internet Network Marketing. But, you do not know where to begin. After all, the Internet is a big place and there is a ton of information. So how do you effectively use this tool without getting lost and confused?

Glad you asked.

First let’s dispel some myths about Internet Network Marketing

1. It is easy. This could not be further from the truth. Building a business is NEVER easy. It takes Dedication, Commitment, persistence, and consistency. What the Internet does is create Create leverage. So if you are willingness to put the work Into it at first … over time it gets Easier and Easier.

2. It is 100% automated. You’ve Heard it, ‘Build your down line without Even picking up the phone. ” Maybe you’ve Heard of “The King Of Never Calling A Lead”. Well, sorry to burst your bubble, but no business Will Last without building a relationship. And building Relationships That requires you pick up the phone, you email your down line, and you meet themself periodic ally to see Them face to face. If you just want to hide behind a computer then goodluck … cause it will not work! But, the good news is that if you plug Into a proven marketing system It can automate 90% of the work. So again, the Internet does Provide HUGE leverage.

3. You can not build Relationships through the internet. Oh really? I am always amazed when i hear ignorant networkers tell me this. The fastest Growing trend on the Internet happens to be Social Networking. Hmmm … interesting … Social Networking. Facebook, MySpace, YouTube, and Many just like it are the buzz on the Internet. Why? Because people are realizing That connecting with other people around the world has never been Easier than through the Internet. People are meeting the best friends through the Internet. People are meeting Their Spouses through the Internet. And you do not think That You Can meet your next potential distributor through the Internet? Of course you CAN! The Internet Actually Increase the relationship aspect if used properly.

4. Retention is low. Well, retention is low anytime a new distributor feels disconnectedness. If you plug your new distributors Into a good internet marketing system than you Will Actually increase retention. Remember, the marketing system is EVERYTHING! If you are part of a Company engaged does not have a good marketing system … then go find one That does!

Alright, I could go on and on about differentially myths I’ve Heard over the last couple years from people WHO are just plain ignorant about the Internet.

But, I want you to know that anyone WHO plugs Into a good online marketing system Can build a very Successful network marketing business. Times are changing- and They are changing for the better. You and me have a lot better chance to Succeed Today Before then ever in history. You just need to Learn how to harness the power of the Internet!


Rewarding Marketing Ideas for Cosmetics business


Whether you offer your own home-made cosmetics, selling cosmetics or big franchise, or running a cosmetics retail store, a successful marketing strategy is a way to create an attractive business. A winning marketing strategy can quickly increase your business and your customers achieve if done correctly. Find out some of the best marketing strategies that cosmetics companies can use to increase your business.

Online Advertising

Bring toiletries business online to provide prospective customers with resources to learn more about what cosmetic line offers. Customers are very sensitive to ingredients used in cosmetics testing is conducted, and how certain products benefit the skin. Company website is a great opportunity to showcase the products that you sell, special promotions and brand levels, and background cosmetics business. Invite transparent business is the best way to respect commodities and companies. When you create a business website, improve your business to your local directories for cosmetic companies and product lines. Link to your website as an opportunity to find out more about the products and find near you. To further establish cosmetics line or retail business, add a blog to your website which discusses recent developments, do workshops and reviews of cosmetic brands.

Print Ads

Cosmetic companies are always introducing new products for aging, seasonal items and body care products. Print advertising is an excellent opportunity to reach new customers with product information. As an independent beauty consultant or a company like Mary Kay and Avon, a business card is one of the best ads strategies. Go out business cards to everyone you meet and you’ll be surprised by the relationships you build. Catalogue is the real selling point of your business. Use well-designed catalog to show off your company and attract new customers to the product line, offers, and promotional products. Use your brochures mailers, and put it in busy places where anyone interested can easily grab a catalog. Another great marketing strategy is to build relationships with your current customers by sending out postcards for new specials and products and categories or groups of parties.

Cosmetics Sign Advertising

your cosmetics retail store offers customers the opportunity to find all their favorite brands in one great location. To build your business as a reputable cosmetics store, use storefront to put the best impression. Window signs can make a major impact by showing Great assortments brand and range of products, as well as a display of beautiful you range of cosmetics can build. Full window coverings with vibrant images of beautiful faces and gorgeous skin are a great way to use graphics to encourage customers to visit the store. Perforated vinyl is ideal for this type of advertising because it is solid and live outside and almost invisible inside. Window clings are perfect for the ever-changing bonuses like brand sales and offers or services Cosmetics website could offer as hairdressing, beauty consultants and wedding packages.

If you are an independent cosmetic company, signs advertising is a great opportunity to further emphasize your brand. Car signs are the best opportunity to including advertising signs. Car window decals offer great exposure when placed on the rear window; one of the most prominent places in the car. Car magnets are another great advertising option because they can be added and removed at any time. Use them as advertisements as you travel between appointments and toiletries party. Whatever the form of mobile signal you choose, your ads should always include your company brand. Name, contact information, mixes colors and slogans are important in building awareness for your business and generally increase sales.


New and improved – Advertising Business Internet Marketing


Today, any marketing plan is incomplete without a strong online marketing strategy. With the information exchanged at lightning speed and the decisions made at the click of a button, the competition seems to be eating up your pie hour after hour. You need to ramp up your marketing strategy, you need to start investing in the advertising business Internet Marketing.

Look around, the world has changed, your neighbor pays his bills online, your daughter is not going to the library more, all of its projects integrate the Internet. The audience is huge and this audience is discerning, they are the ones that make the key decisions. The web offers a great platform for potential customers, and that is what your company needs. Let us give you some tips on how you can identify your audience and use this medium effectively to spread your business.

investment in the advertising business Internet marketing can go a long way. What you need to do is first find your audience, and you need to figure out what are the sites that they visit often. Once you’ve done that, make sure you buy space on the site to show your offer. Another thing you need to consider is the creation. Your message will be creative, clutter breaking and has the power to capture the attention of unsuspecting prospects. Social networking sites are getting popular as a medium for online marketing and that too with only investment period. Make sure that you are active in these places. Post a blog about your products, create buzz, through interesting and engaging articles, and make your customers want your product.

What you must do is to constantly keep up with the competition, be alert for the innovations they are introducing their online portals. Talk to consumers; trying to figure out a way that makes online buying process more convenient and easy. When a prospect comes online, with the aim to buy, he needs to be sailed; website system should enable ease of navigation. Make sure all applications are tried and tested identity of third parties before they go live. Because disappointed customer is not going to come back and you do not want to.

Just to reiterate advertising business Internet Marketing, could soon be the most important marketing tool in the mix, so faster you assess the importance of the better. This platform ensures that your communications with your customers happen on a more regular basis, even if it’s through a virtual world, a message is sent and stored in the mind without offending the sensibilities of potential customers.

However, you could go in circles, trying to sell the product, but promises will fall if the product is not to his expectations. So, while you’re focusing on one P, which is to promote, do not forget about the other, which is a product. No matter how good marketing strategy, no matter how well it is packed, you will lose consumers if the product does not fit his requirements.